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Posts Tagged ‘social networking’

A4uexpo at London ExCel

Friday, October 8th, 2010

After a great A4uexpo Munich in May earlier this year, we are now looking forward to exhibiting at A4U London at the ExCel centre next week. The exhibition runs from the evening of 11th right through to 13th October with lots of great sessions, parties and people to look forward to.

Some of the hot topics promise to include SEO, Affiliate Marketing, Social Media, Online Monetisation and Mobile Strategies as well as panels and video sessions.

a4uexpo-london

Shopzilla’s Publisher Team will be on hand at stand 52 to help you find out how you can add value to your website with shopping content. We’ll be happy to walk you through our affiliate program and show you examples of banners, publishers and advertising content, and we’d love to meet you in person.

Don’t forget about the three networking parties where you’ll be able to mingle with and chat to some of the industry’s leading experts. It’s also a great opportunity to speak with like-minded individuals; remember it’s not what you know but who you know!

Lastly, registrations end today so if you are thinking of going, BOOK QUICKLY and save £50 on your delegate passes with our unique discount code LONZILLA50 when registering. You can also opt for a second day only pass at£95, meaning you don’t need to pay for the full expo experience but you’ll still get a fantastic taste of the conference.

Hope to see you there!

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A4uexpo Conference Lowdown

Thursday, May 20th, 2010

The a4uexpo over the last couple of days has been a great success for Shopzilla, we had many an affiliate and contact drop by as well as having had interesting conversations with agencies, networks and individuals. We also had a prize draw to win a £50 shopping voucher. The lucky winner of our competition was announced in the draw at 3.45pm yesterday as Stephanie Small from neo@ogilvy…congratulations to Stephanie!!

shopzilla-competition-a4uexpo

Shopzilla's prize draw competition

The conference provided some great sessions on many affiliate topics  including SEO strategies, Social Media for affiliates, Performance Marketing,  and the evolution of online monetisation amongst others. There were some great networking opportunites at the three parties, organised at various bars across Munich.

We’re already looking forward to the next a4u event held in October in London. See you there!

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A4uexpo antics!

Friday, October 16th, 2009

After weeks of preparation, London Excel’s a4uexpo has come to an end. Our bright stand attracted many admiring glances over the course of the two day exhibition, not least due to our super-unique giveaways ! We asked people to take a guess as to what they were (some answers are unrepeatable!) - we had ideas ranging from giant toothbrushes to nail brushes and even eyebrow straighteners (?!). The fab freebies were in actul fact a keyboard brush and computer screen cleaner; they were certainly a talking point, that’s for sure!

There were also £20 bonus sign up cards up for grabs, so the lucky attendees who managed to net one of these can get started with their earnings straight away.

We didn’t just stop there with the giveaways either..also worth mentioning were the Publisher team’s cool (a term widely debated by various affiliates)  bright greeen trainers. We had mixed reaction to these although the amount of entries into the draw for the chance to win a pair weighs heavily in favour of the “love it” side to the well-known Marmite debate…

All in all, the event proved to be an unequivocal success, with affiliates and merchants alike collecting to share information and knowledge.  We really enjoyed meeting the various attendees (a shout out to Thehodge who stopped by the Shopzilla stand and kept us entertained!) and being able to sit in on some really thought-provoking sessions. Hats off to the speakers!

We’re now itching to get to the next one which takes place in Munich in April next year.

Have a look at some of our photos to see what we got up to…can you spot Shopzilla on the artists impression of the conference exhibitors?

a4uexpo-cupcakesemma-at-a4u-setting-up-the-stand a4u-conference-floorjason-diana-shopzilla-team-at-a4uexpo-networkingseminar-at-a4uexpodiana-dancing-at-a4u-networkingshopzilla-competition-running-shoes a4uexpo-design1diana-emma-shopzilla-publisher-teamdiana-shopzilla-giveawayscompetition-green-trainersshopzilla-uk-conference-buddies

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Tips to successful social networking

Tuesday, October 13th, 2009

networkingpartySocial networking at affiliate events can be a daunting experience especially if you’ve never been to one before. It is, however, the perfect opportunity to  meet like minded individuals and extend your contact list, all the while building new relationships with potential partners.

For those of you who may be a little shy when it comes to networking, here are a few tips on how you can turn the event into a true success.

1. Dress comfortably but smartly - you’ll want to feel at ease when trying to mingle (no trainers though!) and looking smart will increase your confidence.

2. If you know who will be attending the event read up a little on what they do beforehand, this will help guide you in asking relevant questions when meeting new people!

3. Prepare yourself a 20-30 second introduction on what it is you actually do.

4. Have an idea in mind about the sorts of questions likely to come up from other people when describing what you do.

5. Don’t be afraid to join new circles - if you see a group chatting why not go over and introduce yourself. Remember that not everybody knows each other anyway.

6. Think about what you wish to gain from this social networking, it is new partners? new affiliates? advice and info? This will give you a clearly defined goal for the event.

7. Most of all….relax! Enjoy yourself and don’t forget that you’re there to have fun and meet interesting people!

For more tips take a look at this post How to Network at an Affiliate Event.

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What to watch out for at the A4U…

Friday, October 9th, 2009

The countdown has begun. With only days to go until the start of this year’s biggest Online Marketing event, the A4Uexpo is the buzz word of the moment.

Two days of learning and networking provide the ideal opportunity for those names to become faces. Arround 60 - 70 speakers are expected to attend the event with names such as Ebay’s European Affiliate Manager Julia Nisted, Mel Kirk from White Label Dating and the a4uexpo’s own Matthew Wood holding a whole host of talks varying from social media strategies to affiliate management and SEO practices.

The exhibition opens at 9am on Wednesday 13th, don’t forget to collect your badge and brochure which details all of the conference’s activities.

Here are some of the various highlights you’ll find over the course of the two days. There’s enough going on for everyone!

Monday 12th October:

7pm onwards: Ignite Party - kick starting this year’s event is a networking party held at the Novotel opposite Excel. Get your badges here to avoid queueing the first day.

Tuesday 13th October:

09:15-10:15 SEO Strategies to Make A Splash! David Naylor will uncover some hot new and innovative SEO strategies for both on-site and off-site SEO.

12:00-13:00 The Affiliate Doctors Live! Join some leading Affiliates and Industry observers as they offer frank advice on issues within affiliate marketing, start-up strategy, conversion, bloggin and SEO.

16:00-17:00 My 12 Biggest Affiliate Marketing Mistakes in 12 Years Affiliate Marketing expert Nadeem Azam provides an in-depth, informative and sometimes humorous insight into the biggest mistake he has made each year since starting out in affiliate marketing in 1997.

17:45 Network Reception drinks and the Breakout Party - kicking off after the close of the first day, these parties give you the chance to chat with exhibitors and sponsors.

Wednesday 14th October:

9:30-10:30 Killer Link Building Strategies If you want to learn how to build high-value link targets and how to acquire them, this session is for you.

12.15pm Start Up and Launch Strategy - Kieron Donoghue gives guidance and advice on starting out in the online world.

14:30-15:30 Beyond The Banner…Advancing Your Use of Tools and Merchandising To Tap Into The Way Consumers Are Shopping Today The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. Liane Dietrech wille xplain how this is creating more opportunity for affiliates, Effective Merchandising - increase conversions, maximise revenues and build relationships.

6.30pm Hot Buffet and Ice Party - a chance to unwind and finish off the 2 day conference with a bang!

Also, don’t miss the Shopzilla UK team at stand 2. We’ll be wearing an unmissable trainers and t-shirt combo, look out for the flame! We have some unique giveaways which went down a storm recently at our exhibitions in Paris and Germany; come and grab one while they last.

What are you most looking forward to at the conference next week?

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A4U is coming to town!

Tuesday, October 6th, 2009

londonexpoLondon is looking forward to playing host to the A4UExpo event next week for the third year running. This is being held at ExCel London on 13th/14th October and is the chance for all the greats of the affiliate marketing world to get a chance to come together and share tips and info with the rest of the AM junkies. Not only will there be live talks on affiliate marketing, you’ll also find plenty of information on SEO, SEM, Paid Search, Social Media, Affiliate Management Strategies, Start-up Advice and Conversion Rate Optimisation so there’s something for everyone. Earlier this year we saw roadshows in Edinburgh, Manchester and even Amsterdam which set the theme for this year’s big event in London.

Besides the exhibition (Shopzilla with the UK Shopzilla Publisher team will be one of the exhibitors), you have the chance to really mingle and learn heaps about the world of affiliate marketing and related channels. Make the most of your chance to attend seminars featuring industry professionals in a mix of Q&A sessions, panel debates and various presentations. With more than 30 sessions from top industry experts from across the UK and international online marketing sector and 3 networking parties, this is the event to attend!

It will be a fantastic opportunity for us to meet our current publishers as well as to reach out to potential partners interested in our great products. Come and find Shopzilla at Stand no. 2 where we’ll have giveaways and plenty of information to bestow upon you! Meet Diana, Jason and Emma from the UK team and feel free to ask any questions you may have regarding your existing account with us or about joining our program.

See you next week!

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LBM - Shopzilla’s first London Bloggers Meetup

Thursday, September 10th, 2009

A great night was had by all Wednesday night at the London Bloggers Meetup. This was our first ever attendance at an LBM evening and it went down a storm. The LBM is all about being able to bring together fellow bloggers to share tips, advice and information and, of course, to do it all with a drink in hand.

London Bloggers Meetup

London Bloggers Meetup

With Ebay sponsoring the event in Farringdon, free drinks and food were aplenty and there were even giveaways including a netbook! We got to meet some really interesting people (many of whom are regulars) including website designers, bloggers and marketers, amongst others, who were simply there to network and meet others in the same field. At least this way, you get to put a face to all those Twitter names!

For us at Shopzilla, the meetup was about getting an insight into what’s going on in the blogging world and to be able to learn from those in the know. It was definitely an event to remember and one worth noting in the diary for next month!

Take a look at what other members are saying about the LBM on Twitter.

If you are a blogger and interested in these Meetups, please have a look at the London Bloggers Meetup homepage.

Do you recognise Diana and Emma from the Shopzilla Publisher team who attended on the Social September on Wednesday evening? Find out a little bit more about them and watch out for us at the next event!

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