Shopzilla’s free affiliate program - turning quality traffic into revenues

Posts Tagged ‘Shopping content’

Shopzilla’s European Catalogue API Solution Now Available!

Thursday, September 23rd, 2010
Celebrate the launch of Shopzilla's Catalogue API for the EU Publisher Programs

Celebrate the launch of Shopzilla's Catalogue API for the EU Publisher Programs

This is the moment we’ve all been waiting for…the Catalogue API solution for Shopzilla’s UK Publisher Program has now been released! After great success over the last few years in the US,  the API is now available this side of the pond for our UK publishers.

In addition to our FTP Data Feeds, we are now proud to offer the Catalogue API as part of some great affiliate products, all designed to help our Publishers maximise revenues from their websites. If you’re unsure as to what the API means, read on…

What’s great about the API?

  • It enables affiliates to dynamically retrieve product results from the Bizrate catalogue which means no manual updating.
  • You can request shopping content data related to catalogued products and merchant offers, categories, brands and merchants.
  • It’s a query based web service which allows Publishers to filter based on their site’s shopping content needs.

Why choose an API solution?

  • Added user value - your visitors get a great experience by being able to browse and compare a variety of products and offers supplied by a variety of merchants.
  • You have access to Bizrate’s entire shopping inventory - millions of products within reach, accumulating to provide fantastic shopping content.
  • The CPC based model - get paid for every click sent through to our merchants. As well as increasing content and adding depth to your site, you’ll get paid for it!
  • It is a free to use service, no obligation involved.

Want to benefit from this great product and add fantastic shopping content to your site? For more information or to see whether your are eligible, contact the Publisher team.

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Posted in Publisher Program Updates | 1 Comment »

Matching Shopping Content to Your Site’s Content

Monday, July 19th, 2010

When it comes to affiliate marketing, one of the best tips is to place contextually relevant advertising on your website. Matching ad content to your site’s theme is vital if you want to increase those click-thru rates.

When a visitor comes to your site looking for information on a particular subject, offering them well placed shopping content is a great way to earn from your knowledge. If you’re writing a review on beauty products, for example, displaying product prices or links to relevant shopping content such as mascara or the latest cosmetics gives them a better user experience, as they can click onwards to check the product out further. And for those clicks…Shopzilla rewards you, since our affiliate program pays on a CPC based model.

One good example of well matched ad content is Saxophone Players. As you can see the site is based around the musical instrument, and the dynamic banner along the right hand sidebar contains saxophones and saxophone related products. You can also see how well the owner of this site has integrated Shopzilla’s ads, using our dynamic colour picker tool to customise his banners for the site. Providing the visitor with more information on what they originally came to the site looking for in the first place only is one of the most essential requirements for a successful website in the affiliate marketing industry. And yet it is just common sense!

dynamic-banners-on-saxophone-players

Furthermore, not just adding shopping content but adding a price comparison element to your site is always a good idea as which visitor doesn’t want to see the cheapest price? The internet is where most people turn to first to compare prices of products - if you can offer them this option they don’t have to look too far! They’ll come back again and again…and again.

We pride ourselves on great shopping content at Shopzilla and to make life easier for our Publishers, the Shopzilla UK Publisher Program is free to join. We have millions of product offers on Shopzilla which is our very own comparison search engine. This means as a Publisher, you get access to great advertising banners to suit your site, whatever the theme. And there’s no joining fee!

Sign up as a Publisher and check out what the portal has to offer you and your website.

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Posted in Tips & Tricks | No Comments »

Europe Day with Shopzilla’s EU Affiliate Programs

Tuesday, May 11th, 2010

Last Sunday was Europe Day, an annual celebration of European unity. What better time to tell you then about our EU affiliate programs through which you can both optimise and monetise your website.

© U-g-g-B-o-y-(-Photograph-World-Sense-)

Shopzilla now has three affiliate programs to offer you here in Europe:

  • Le programme d’affiliation Publisher de Shopzilla - our French affiliate program was introduced in October 2009, and is open to all websites* targeted at francophone visitors that wish to integrate content-related advertising. The application is just as simple as the UK program’s. If you do not speak French but own a website(s) in French, please speak to one of the Publisher Team who will be happy to help you out.
  • Publisher Partnerprogramm - our German program which was also launched at the same time as the French version.  This also offers the same great shopping banners and assets as the other two. Again, for any help in applying please contact our team on publisher [at] shopzilla.com.

It is worth noting that we pay on a CPC based model for all three programs and offer Publishers the chance to seamlessly integrate shopping content. Adding Shopzilla content is a great SEO tool as it builds on your offers and allows Google to index all that extra content.

Have a look for yourself and celebrate being part of Europe by joining today.

*sites will need to be approved before being able to access Shopzilla affiliate content.

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Posted in Publisher International | 3 Comments »

Happy Easter from the Publisher Team!

Thursday, April 1st, 2010

We’d like to wish you all a Happy Easter filled with lots of fun (and shopping content!) and take this opportunity to make you aware that the office will be closed for the bank holiday from Friday 2nd April until Monday 5th April inclusive.

In the meantime, if you have any questions, please contact us using our online contact form and we’ll endeavour to get back to you on Tuesday.happy-easter-teddy

If you’re still on the lookout for the perfect chocolate gift, check out our earlier Easter post on chocolate itself.

As for the Shopzilla Team, we’re all quite happily eating our way through Easter Eggs in preparation for the weekend’s festivities!

Happy Easter and see you Tuesday!

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Posted in Conferences & Upcoming events | No Comments »

How to use Shopzilla’s Product Pods?

Wednesday, July 22nd, 2009
Shopzilla dynamic banner featuring MacBook Pro

Bizrate dynamic banner featuring MacBook Pro

One of the biggest new trends in online advertising is behavioural targeting - a technique using information collected on an individual’s web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them (Wikipedia). At  Shopzilla’s affiliate program we don’t use this technology ( yet ;-) ), but we give you Product Pods.

A Product Pod is a graphic ad for a product of your choice.  How does it work? Product Pods enable you to “target” your visitors, without their browsing history! It’s quite simple, really - if you write a review on the Apple MacBookPro, you could make an educated guess that your readers will be interested in seeing an Apple MacBookPro advertisement.This type of advertising not only gives you the opportunity to monetize your content, it also makes it more appealing!

Shopzilla dynamic product banner - 234x60

Shopzilla dynamic product banner - 234x60

Currently, we have 5 different formats of Product Pods. To explore this feature log in to your account and go to Get Content > Dynamic Assets > Product Pods.

Any questions? Give us a shout! We are happy to answer any of your queries.

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Posted in Assets tutorials, Tips & Tricks | 2 Comments »

Adding shopping content to your site

Monday, July 13th, 2009

Devising advertising strategy is one of the most difficult tasks that our Publishers face when joining our affiliate program.

Monetize your website - try adding shopping content

Monetize your website - try adding shopping content

Whether you already have a website or you are building one, the key is to plan the content you want to include. Think ahead of the topics you want to write about (adding category structure to your website/blog will not only  help you with your writing but will make it easier to navigate through your site!) and make sure that at least one of them is commercially oriented.

Example: you are a music buff and you own a website dedicated to classical music. Every day you write about your favourite concerts, arias…But how can you monetize this content? How about adding a category dedicated to albums/books reviews? or instruments? - topics that like-minded visitors of your website might be interested in reading and, most importantly, you can cash in on!

The key to creating good shopping content is relevancy: your ads have to be relevant to your content in order to spark interest in your visitors. Linking to LCD TVs on a cycling website is unlikely to bring you revenue, but the same ad placed on a DVD review site - it’s  a different story!

If you have any questions on how to implement our ads or you need advice on making your website/blog profitable, give us a shout!

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Posted in Tips & Tricks | 1 Comment »

Dynamic assets: Build your very own banner!

Thursday, July 9th, 2009

Shopzilla Europe are pleased to announce the launch of dynamic assets. Now you can build your own, individual ads.

Within the portal of our affiliate program you are now able to build dynamic assets based on top keyword or category search results, as well as build comparison shopping assets for specific products.  These dynamic assets refresh their content each time your website page is loaded, offering your users a fresh shopping experience each time they visit your website.

dynamic-banners-create-your-own

Build your very own banner with Shopzilla's dynamic assets

Here a few highlights of what this feature include:

1) Publishers are now able to create dynamic assets based solely on category.  This will allow the creation of more generic dynamic assets.  An example of a good use of this sort of dynamic asset would be a placement on a fashion website.  Rather than displaying products defined by a keyword, you will now be able to create a dynamic asset displaying results according to product popularity in a chosen category. This means you will always have the hottest items in your banner.

2) Why not be more specific and create a ‘Product Pod‘ with the dynamic asset within certain categories? This feature allows you to add a comparison shopping experience to your site. However please note that the function of a ‘Product Pod’ asset is to allow for a comparison shopping experience, so you may find instances of a category not retrieving any results if we can’t offer any price comparison for the particular product you have chosen.  This is because there aren’t any available products with multiple offers aligned to them that would support a comparison shopping experience.  (For instance, we don’t have any products in the category “Candles & Home Scent” that have multiple offers aligned to them …I know, seems crazy…so, sadly, you won’t be able to build a ‘Product Pods’ asset for your favourite  vanilla scented candles, as the same candle isn’t necessarily sold by more than one merchant, although we have a great choice of vanilla scented candles.  But you will be able to build one for your favourite mp3 player or laptop.) Best thing to do is to check on BizRate first, whether the product you want to promote has a  “Go compare” site.

3) Another nice element of the dynamic content is that you are in control over the appearance of the ad you want to place on your website. This means you are pretty much the designer of you own banner. Choose the colours that best match your site.
To create a dynamic asset, log into the UK Shopzilla Publisher Portal and choose the ‘Get Content’ tab. From here you will find a “Dynamic Assets” link. If you need any help creating these assets, please Contact us.

Enjoy!

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Posted in Info on Publisher Program, Publisher Program Updates, shopping banners | No Comments »

XML-based FTP Data Feeds now available

Thursday, July 2nd, 2009

We are pleased to announce that we are now offering our shopping content in the form of our XML-based FTP Data Feeds, too. This allows Publishers to add their own price comparison section onto their site or add more choice to their existing inventory.

Shopzilla now offering XML product feed

XML data feeds - Get your own price comparison started on your site

With Shopzilla’s affiliate program FTP Data Feeds, Publishers are able to easily download BizRate’s entire inventory of merchant product offers from one FTP location.  As a Publisher we give you the flexibility to download only the product offers found in categories that are of use to you.

If you are an experienced affiliate marketer and e-commerce is your bread and butter, then think about utilizing our XML FTP Data Feed product!  If you are interested in our feed product, you will find more information what is necessary by  applying for the feed product on our blog or contact Shopzilla Publisher Team for any further questions!

Enjoy!

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Posted in Publisher Program Updates | No Comments »

New BizRate site is live!

Wednesday, May 20th, 2009

We are excited to announce that Shopzilla has refreshed its sister site BizRate.co.uk and given it a makeover.

BizRate relauch - quick and easy price comparison

BizRate Relaunch: quick and easy price comparison

You will notice that the pages look cleaner but the main improvement is really that it the site is now a lot faster. This means you will find what you are looking for a lot quicker which will make home shopping even more convenient. Besides the speed, the re-launched BizRate site has been given a more consistent looks and feel. This makes it much easier to navigate and find the product you are looking for in no time.

As the banners and links of the Publisher Program are powered by BizRate UK, this change brings along benefits to you as Publisher, too. People clicking on of your Shopzilla Publisher banners will have a much better shopping experience which hopefully leads to better results for you.  It’s a win-win situation for everyone  involved: We are happy that we are doing even a better job in enabling shoppers to quickly and easily find, compare and buy any product they are looking for. Of course this makes our  shoppers happy. And with people liking the BizRate site and getting into the shopping mood, your shopping hints will  pay out for you, too.  With our fast refreshed site you should be earning more though the Publisher Program.

Please have a look yourself and see the difference. We also appreciate your feedback. Tell us about how you like the new BizRate.

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Posted in Publisher Program Updates | 1 Comment »

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