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Posts Tagged ‘publisher interview’

Publisher Spotlight: Saxophone-Players.com

Tuesday, August 10th, 2010

saxophone-players

Anthony Hine of Saxophone Players has agreed to take a few mintues to chat to us about his site and experiences with the Shopzilla UK Publisher Program.

1.    Hi Anthony, thanks for sharing some information on your website, Saxophone Players, with us today. Can you start off by giving us a little introduction to it?
Hi. My site’s aim is to provide as much information as possible to anyone with an interest in saxophones. Whether you want to learn to play or just want to see what types there are, or learn a little sax history. It caters for beginner players or those with an interest who just want to learn more about the instrument.

2.    What inspired you to start up Saxophone Players - why this particular subject?
Why saxophones? I love saxophones. The sound, the shape and playing. I don’t claim to be a professional player or that i’m a playing genius but I do love them. I was looking around the web at sites currently available. Some were great, some were good and some not so good. However, none of them in my opinion, really catered for the basics. None gave a fool proof guide to playing from day one. So with that in mind I aimed the site solely at us out there who need a clear guide on how to get it out of the bag on day one and be able to make a sound. From there it expanded to cover as much as I can think of about saxophones.

3.    You’ve been with us for a while now – how are you finding it?

So far I haven’t experienced any real problems. The site can be a little slow sometimes but nothing I haven’t experienced on much larger more prominent company sites. It all appears to be quite straight forward. Contacting you is quick and efficient and any issues or questions are resolved promptly.

4.    You use Shopzilla’s dynamic assets on Saxophone Players…how did you find the integration process/portal navigation?

There were no isssues. I would like to see individual options available for products. This is purely because of the way my site is formatted. One specific type of sax to one page. Having individual options would mean I am advertising the specific sax to the correct page. Currently it does this but also gives other types of saxes as well on the same ad banner.

5.    What’s important to you in an affiliate partnership? Are you using any other programs?

Trust, trust and more trust. There’s little point in having an affiliate relationship if you don’t trust the person you’re affiliated with. I also run Adsense and Amazon.

6.    Do you get chance to check out our Publisher blog very often? Do you find it useful in keeping up to date with what’s going on in the affiliate industry? Not very often at the moment, I’m afraid. I only usually check out blogs if a) I’ve got time (too little time at the moment) and b) I need to know something.

7.    Would you consider recommending the program to other website owners?
I have no issues with it. For the time being, it does exactly what I set it up for. To pay site costs, and that’s what it does. So yes. It costs nothing to trial and if you are more committed than I am to making money online it’s definitely worth a go. And may I say a lot better than some other affiliate programs I have tried.

8.    And finally…do you have any feedback/ideas for improvement for us here at the Shopzilla UK Publisher Program?
Perhaps more options on the make of goods available and the option of individual items of course. I would rather have a banner with only 1 or 2 options rather than a banner that has 4 options but only 1 or 2 of them are an exact match to what was requested.

Thanks to Anthony for taking the time out and for giving us some valuable feedback on our program. Dynamic assets actually allow you to choose your ad banners by Keyword and Category, and even then, you can customise the colours of the ad with our colour picker tool. We’re constantly looking to improve our program for the best possible Publisher experience so watch this space for updates!

So if you have any questions on integration or registering, please let the team know.

Publisher Spotlight: interview with Carl, martial arts expert and owner of shadowhand.com

Thursday, December 10th, 2009
Carl Burgess has been involved in web development for over twelve years as a system administrator, developer, tester and site owner. He is a respected author, teacher and international referee of Taijiquan who likes to push the boundaries of his art and how to disseminate it on the web. Here he talks about his site shadowhand.com and his experience with the Shopzilla UK Publisher Program.

Emma: Hi Carl, first of all, thanks for taking the time out of your busy schedule to answer our questions. Could you start off by giving us a little introduction about your site?

My site, www.shadowhand.com, has been going for about ten years now and is focussed on the Wudang Style of Taijiquan which is the The martial arts form of T’ai Chi.  I teach from home and decided to start my blog, www.shadowhand.com/blog on how I set up my home dojo. I will start adding my teaching material  at some stage.

Emma: What inspired you to start up the shadowhand blog, why this particular subject?

I have written a book and produced a number of CDs and articles but felt that a more flexible approach was needed to convey what I am doing now.  I generally video my lessons and would like to add commentary and clips on a regular basis rather than taking months to produce a completed full  blown work.

Emma: You’ve been with the Shopzilla UK Publisher Program for a while now – how are you finding it?

It  takes some time to work out how to tailor the ads to your content – i.e what size, colour , shape, orientation etc  so I have been experimenting with all variants to see what works best.
It is good to have a choice of ad type to choose from and be able to configure colours etc.

Emma: I see you’ve added several of our large dynamic assets…how did you find the implementation process?

The Shopzilla system is fairly straightforward to use , the key is to search for your particular subject matter in the BizRate.co.uk site to check on what keywords will find the particular items you want to show and then use those keywords in the Publisher admin to find the appropriate ads. I thought  it was important to match the ads chosen to the particular content  I was writing about to keep it contextual. For example, if I write about boxing gloves, I’ll include an ad showing the gloves, or if you take a look at my headgear post, I’ve integrated an ad displaying items of headguards and head protectors.

Emma: What’s important to you in an affiliate partnership? Are you using any other programs?

Basically good communication, ease of use of the administration system. I am also affiliated with Amazon and Hong Kong Flix. For me, the partnership with Shopzilla’s Publisher program has been a great experience and one that I look forward to continuing.

Emma: How often do you consult our Publisher blog? Do you find it useful in keeping up to date with what’s going on in the Shopzilla Publisher world?

I am a very busy person and so I don’t have much time keeping up with what everyone else is doing. I probably focus about once a month to check up on the statuses of everything.

Emma: And finally…do you have any feedback for us here at Shopzilla i.e. suggestions for improvement?

Maybe some style guidelines for websites which have different layouts i.e. multi-column pages – or perhaps some page templates that fit the ad types might be of help.

Thanks for some great info and feedack, Carl. If you’d like to take a peek at his site, please visit Carl’s  martial arts blog.


Publisher Spotlight: pic2shop has integrated Shopzilla content to supply shopping options on the move

Wednesday, November 25th, 2009

Price comparison on the move with pic2shop app. With only 2 and a half years on the international market, Apple’s iPhone has become one of the largest global smartphone companies, accounting for one fifth of total sales. One of the biggest factors behind this has been a nearly 50% year-over-year growth seen in the third quarter of 2009. With this growth comes huge opportunity in the apps or application sector. Apple’s App Store currently has over 100,000 applications available, showing the popularity and growth in the industry. Latching on to a winning concept can result in windfall earnings for any investor, take for example the iFog app. One application that caught our eye recently, was the pic2shop app. Since we are a comparison shopping engine, we are always interested in seeing how the marketplace is evolving. And, as an added bonus, pic2shop has integrated Shopzilla content to supply shopping options to its user base. We caught up with the creator of pic2shop, Benoit Maison, to find out a little more about the application, and his thoughts on the future of smartphone technology.


Diana: Thanks for taking the time to speak with us, Benoit. Tell us a little about pic2shop and exactly what it is.

Benoit: pic2shop is a free iPhone application. It reads barcodes using the iPhone camera, and then looks up and compares prices at online retailers.

Diana: How did the idea come about?

Benoit: It all started as a technical challenge: reading barcodes with the iPhone was supposed to be impossible because the fixed focus camera made them all blurry (that was before the iphone 3GS). The first working version of pic2shop was released in April’09, and there was a lot of worldwide interest immediately. Since then, we have perfected the barcode scanner, made it work in real-time on the iPhone, and added many retailers and millions of products to our database.

Diana: The pic2shop team has been working with Shopzilla for several months now. How has the experience been?

Benoit: It has been very rewarding. We chose Shopzilla early on because it was the most expedient. But Shopzilla turned out to have to best product coverage for our purposes (UPC lookup), and to give great affiliate revenue. We are very excited that the program is now available in the UK, France and Germany!

Diana: You currently use our FTP Data Feeds; how has the integration process been?

Benoit: The FTP Data Feed has a standard format and was very straightforward to integrate. The only problem is the coverage in terms of EANs, not every merchant has included this information yet. This information is necessary for us in order to match the offers with the barcodes. For the retailers who are reading this, please include EANs in your feeds!  Without them, we cannot show your products in pic2shop.

Diana: The Shopzilla UK Publisher Program will be offering a Catalog API in early 2010. Is that something you are looking forward to?

Benoit: Yes, we look forward to the upcoming Catalog API.  We have had a very good experience with the US web API. Having an API was more convenient than, say, an FTP feed. As volume increases, we just need to cache results. Integration was very straightforward, and we never had to make any change since then. As a developer, that’s the highest praise I can give.

Diana: Mobile applications are becoming ever more present on the market, where does your application figure in terms of category relevance?

Benoit: Besides games, comparison shopping may be the category with the broadest appeal. Who does not like to get a better deal? We are looking for ways to increase the appeal of pic2shop, so that it is the first place iPhone users and retailers turn when they think of comparison shopping. Many people are not even aware that this stuff is possible, but when they learn about it, the reaction is invariably an enthusiastic “Wow! How do I get it?”

Diana: What makes pic2shop so unique/important to the market?

Benoit: Well, definitely the real-time barcode scanner. Just point the camera at a barcode, wait a second, click! You get the online prices and links to explore further. There are only three apps (out of 100,000!) on the App Store right now that can do that, and pic2shop is the most flexible of the three. In many ways, it is like a mobile browser with barcode input. It can show prices of course, but also product specifications, user reviews, demonstration videos, coupons, anything you can dream of. Some manufacturers want to build their own iPhone app, and we license the barcode reader to them, but some are just happy to give us material to include in the results.

Diana: In your own personal opinion, how much success can be achieved with this type of application, and how far can this technology go?

Benoit: I believe that mobile advertising will soon be larger than online advertising. It can reach people wherever they go, not just when they sit at their PC. If it’s not intrusive, it can provide tremendous value by being highly relevant and timely. It is not clear how the technology will evolve. For example, will people want dedicated apps, or just mobile web sites better integrated with their phone’s camera, GPS, and other capabilities? We will probably see a few iterations before the dust settles. In the meantime, we’ll take pic2shop as far as we can.

Thank you for your input Benoit, and we hope to see pic2shop evolve into a leader on the marketplace! For anyone interested in finding out more information or wanting to download the app (it is free to download!), head over to the pic2shop website.

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