Posts Tagged ‘dynamic banners’
Monday, July 19th, 2010
When it comes to affiliate marketing, one of the best tips is to place contextually relevant advertising on your website. Matching ad content to your site’s theme is vital if you want to increase those click-thru rates.
When a visitor comes to your site looking for information on a particular subject, offering them well placed shopping content is a great way to earn from your knowledge. If you’re writing a review on beauty products, for example, displaying product prices or links to relevant shopping content such as mascara or the latest cosmetics gives them a better user experience, as they can click onwards to check the product out further. And for those clicks…Shopzilla rewards you, since our affiliate program pays on a CPC based model.
One good example of well matched ad content is Saxophone Players. As you can see the site is based around the musical instrument, and the dynamic banner along the right hand sidebar contains saxophones and saxophone related products. You can also see how well the owner of this site has integrated Shopzilla’s ads, using our dynamic colour picker tool to customise his banners for the site. Providing the visitor with more information on what they originally came to the site looking for in the first place only is one of the most essential requirements for a successful website in the affiliate marketing industry. And yet it is just common sense!
Furthermore, not just adding shopping content but adding a price comparison element to your site is always a good idea as which visitor doesn’t want to see the cheapest price? The internet is where most people turn to first to compare prices of products - if you can offer them this option they don’t have to look too far! They’ll come back again and again…and again.
We pride ourselves on great shopping content at Shopzilla and to make life easier for our Publishers, the Shopzilla UK Publisher Program is free to join. We have millions of product offers on Shopzilla which is our very own comparison search engine. This means as a Publisher, you get access to great advertising banners to suit your site, whatever the theme. And there’s no joining fee!
Sign up as a Publisher and check out what the portal has to offer you and your website.
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Tags: contextual advertising, CPC, dynamic banners, dynamic content, free affiliate program, Shopping content, Shopzilla UK Publisher Program
Posted in Tips & Tricks | No Comments »
Tuesday, June 8th, 2010
Tags: advertising banners, dynamic banners, England, football banners, football boots, football related gear, football shirts, France, Germany, Spain, World Cup, World Cup 2010
Posted in Banner Ideas, Conferences & Upcoming events, Publisher International | 1 Comment »
Monday, May 24th, 2010
Tags: bbq products, BizRate, Bizrate's barbecue products, dynamic banners, Home & Garden category, hooded bbqs, portable bbqs, summer, summer bbqs, trolley barbecues
Posted in shopping banners | 1 Comment »
Tuesday, May 11th, 2010
Tags: advertising, API, content-related advertising, CPC, dynamic banners, Europe Day, francophone visitors, French affiliate program, German affiliate program, german visitors, Shopping content, Shopzilla's three programs, UK affilate program
Posted in Publisher International | 3 Comments »
Wednesday, March 3rd, 2010
Christmas has been and gone, Valentine’s Day and Pancake Day have been and gone..and now comes the turn of Mother’s Day. To get the most out of this special occasion, think about implementing a BizRate Mother’s Day wishlist on your website to help those readers who may be stuck for ideas. Include product links and reviews to provide advice and options which your visitors can then choose from.
If you’ve never displayed advertising banners before, now is the time to get familiar with them. Especially after the usual annual slump in January/ February just after Christmas, Spring is the best time to get back on the online marketing bandwagon when sales pick up again.
For Mother’s Day banner ideas, try out the following in the Shopzilla UK Publisher portal.
Her –> Health and Beauty Supplies–> Perfume and Cologne
Women–> Gifts, Flowers and Food
Gifts, Flowers and Food–> Flowers and Plants
Any problems finding what you want, please let us know.
Otherwise, if you have other good suggestions, don’t hesitate to share it with us!
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Tags: dynamic banners, flowers, gift banners, gift ideas, gifts, health and beauty, Mother's Day, perfume
Posted in Banner Ideas, Conferences & Upcoming events | No Comments »
Wednesday, February 3rd, 2010
Tags: Assets tutorials, dynamic banners, gift banners, gift ideas, product banners, romance, valentines
Posted in Banner Ideas, Conferences & Upcoming events, Tips & Tricks | No Comments »
Monday, November 30th, 2009
Hey Publishers,
Sometime it’s also worth reading the blog from our sister affiliate program in the US and see what Publishers are doing on the other side of the pond. There the Shopzilla Publisher Program has been around for more than three years now and has several thousand publishers onboard. One blog post in particular that we’d like to point out is Publisher Spotlight on Tim Flight and GPSReview.net from June 2008. Tim from the GPS review site (www.gpsreview.net) gave some great tips on content integration which is why we’d also like to share this advice with our UK publishers.
How well does the Shopzilla UK Publisher Program content you select fit with the context of the page? Is your audience reading about Nike trainers, but your assets display Adidas and Converse sneakers? We get a lot of questions about how to generate more quality clicks and one of the answers is integration. Our UK Publisher Program offers a wide set of product offerings from thousands of different merchants, so take advantage of it by displaying assets that suit the content of the page!
Tim also gave a very detailed tip for WordPress users interested in using Dynamic Assets. While we cannot be held liable for any code you may accidentally break (read our FAQ), Tim’s advice has brought GPSReview much success:
Create the Dynamic Asset using just the letter “a” in the “Search For” field as the keyword. Pick the banner size, set your colors, etc, and then get the HTML code. Look in the HTML code for the following:
/keyword-a/
Replace that with this:
/keyword-<?php echo(urlencode(strtolower(single_post_title(”,FALSE)))); ?>/
That code should take the title of the WordPress post and use it as the keyword for the ad unit.
Keep in mind, this will be optimal only for those publishers using the product name as the blog post title. Hopefully, this will help you save time by making our dynamic assets… well… more dynamic! As always, please contact us with any questions or comments.
Difficulties finding the right product category? Read more about the structure of the Shopzilla inventory.
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Tags: dynamic banners, Publisher US
Posted in Publisher International, Tips & Tricks | 1 Comment »
Thursday, November 19th, 2009
We’ve heard from some of you that you’ve been experiencing a little difficulty in finding exactly the right product banners for your sites. Well, look no further! Here we’re going to give you a few tips in order to help you spend less time looking and more time earning.
Our dynamic assets give you the most choice of products. (Stock banners are great, however have their limitations. As stock banners are prepared by the Publisher team for popular product categories you may not necessarily find what you are looking for in this section not necessary. As mentioned here, the best idea is to use our dynamic content.) To begin go to the Dynamic Assets option in the Get Content tab of the Publisher portal.
Most of you have mentioned difficulties when it comes to refining the category for the product that you’re wanting to promote. Here is a bit of background about how our product offers are structured, which might help you to find and create the product banners you are looking for: BizRate has a tree of categories meaning that the top level category (e.g. Computer & Software) is the parent category which is divided further into more granular categories, for example laptop computers, computer monitors, printers etc. To find your product category you have to climb through the BizRate category tree. To help you find your way, below you’ll see a few examples of recent products our Publishers have had difficulty finding and the “category path” needed to locate them:
Another suggestion to help you in finding the specific product you’re looking for is to go onto the BizRate homepage and type the product into the search field. Once on the landing page, check under the navigation bar for the “breadcrumbs” (the granular path which leads to the product in a deeper page - see example below). You can then see which category to choose when searching in the Publisher portal.
We have tons of products available so you’ll be able to locate the banner you’re looking for. Sometimes they may be a little hidden but they are there, just waiting for you to come and find them!
If you’d like any assistance in finding a particular product please get in touch with one of our Publisher team.
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Tags: category trees, dynamic banners
Posted in Tips & Tricks | 2 Comments »
