The story of a 16 year old Youtube blogger has hit the blogosphere and what started off as a regular product/website review has now expanded to gain international recognition. Juicystar07, aka Blair Fowler, sent visitor numbers soaring with her post on Youtube about Shoes of Prey’s customisable shoes. The company’s co-founder Michael Fox recently did a guest post on TheNextWeb.com about the incredible spike in traffic which elevated the company’s statistics to new heights.
So, how can blogging be so powerful?
Blogging is a way to create a community around a subject area, brand name or even specific product.
When communities interact it can generate a certain buzz and may even potentially create whole new markets. Online media, and particularly Youtube, seemingly, opens websites up to new visitors and audiences and can reach previously unimaginable scales, as Shoes of Prey found out.
Through blogging, you are able to share opinions and offer reviews on a more personal note. Inviting readers to leave comments can start a discussion going which others are likely to join in to. If a company has key influencers within the blogosphere talking about their products and brands, whether the comments be good or bad, it generates an interest which, in most cases, continues to grow larger.
The best thing about blogging as a social marketing tool? It’s free!
