Think outside the box for unique content

Blogging is a great way to record your thoughts and share opinions with people from around the world. It is a form of wide-scale communication which has the power to build communities and increase consumer knowlegde. If you own your own blog, you own a powerful communication tool - visitors come to your site to read your personal point of view, which is why you should always try and keep your content fresh and original.

A phenomena called Automated Blogging which pulls content via RSS feeds from various other blogs has often been implemented as a good option to ‘real’ writing. However, the Shopzilla team feels that although this may cut down the amount of time that you spend on the internet, a blog needs unique content to drive visitors and to keep hold of the loyal ones. Automated Blogging may end up damaging your site’s reputation. Your users will start to recognise the fact that you haven’t done your own research and if the primary reason for exploring your site is to get a real opinion on a product, event, service etc, why should they come to your blog when they can go and find true, personal posts elsewhere?

Make your site unique and stand out from the crowd - this is a great tip but often is the case where writer’s block may set in. If you sometimes struggle to come up with fresh content, take a look at our post on Overcoming Writer’s Block.  Avoiding automated blogging and providing orginal articles is what tends to bring in the higher revenues and is what the best writers do - they have their own ideas and form established user bases on their own back, using unique content.

Here at Shopzilla, we focus very strongly on content-related advertising and like our Publishers to have established websites, integrating shopping content that matches with the website’s theme.  If your visitor numbers are high and these are people who are really interested in what you have to say, you should see some good results through the Shopzilla UK Publisher Program.

Why not sign up today and give it a go - reward all that effort you put into creating your content by monetising your site through us.

If you have any questions, please have a look at the Publisher Blog or contact us directly.

- Take a look here for more reasons why you should avoid automated blogging.

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