Shopzilla’s free affiliate program - turning quality traffic into revenues

Posts Tagged ‘affiliate tools’

Understanding earning reports in our affiliate program

Friday, March 20th, 2009
Using our affiliate program, you make earnings when Shopzilla traffic, which is generated by your website, results in revenue for Shopzilla. Earnings typically depend on how the Sponsored Shopping Content is integrated into your site. Make sure it is contextually linked to your own content. It will also depend on the nature of your user’s activity on Shopzilla.
The Shopzilla Publisher Earning Reports can be shown for any date. It can be filtered by day, week, month or placement ID. Then, it can be secondarily filtered by day, week or month. You can also sort the reports by any of the columns presented, ascending or descending.
The illustration below shows what you might see if you created a earnings report (here for “Last 7 Days”). The different columns, consisting of Impressions, Clicks, Click thru Rate, Earnings, eEPC (=effective Earnings per Click) and eCPM (effective Commission per Mille - Impressions), are explained in detail.
Shopzilla Publisher Program - reporting

Shopzilla Publisher Program - reporting

Click on image to enlarge
In order to receive feedback on how to increase your earnings, please feel free to contact our Shopzilla Publisher team. Just click on the “Contact Us” link located at the right top corner of the Publisher portal. We will get back to you within 48 hours and provide you with helpful tips and suggestions on how to earn more.

Also, click the “Contact Us” link if you have general questions regarding your earnings report in our affiliate program.

Important note: It is entirely possible to generate clicks to Bizrate.co.uk with NO revenue. This occurs when the clicks you direct to Shopzilla do not result in revenue generating activity.

Use Placement IDs for better ad performance

Saturday, February 21st, 2009

The Shopzilla UK Publisher Program makes Placement IDs available for your use to help track the effectiveness of your chosen assets, or their placement on your website. You can define and use unique Placement IDs on different sections of your website to track your earnings on a more granular level.

For example, let’s say you have a Shopzilla UK Publisher Program ad on the top of your homepage and one placed at the footer of your homepage. You can define Placement ID 1 to identify the ad on the top, and Placement ID 2 for the ad in the footer. The Shopzilla UK Publisher Portal Reporting will allow you to break down your earnings by Placement ID. By using Placement IDs, you can fine tune and optimize ad placement to ensure that you are maximizing your website’s earning potential.

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A few important things that you need to remember about the use of Placement IDs:

1) A Placement ID must always be used.

2)
The default Placement ID is 1. You may leave it as 1 for all of your assets if you do not wish to take advantage of Placement IDs. Just remember Rule #1: A Placement ID must always be given!

3)
Placement IDs must by a positive integer. Zero, decimals, negative numbers, and non-numeric characters are not allowed. Should you pass a Placement ID with a character that is not allowed, it will convert to the default ‘Placement ID 1′.

4)
Placement IDs 1-99 available and are visible in the Shopzilla UK Publisher Portal Reporting. If you use Placement IDs above that, you won’t be able to see any earnings associated with them through the Shopzilla UK Publisher Portal Reporting. Placement IDs that are not formatted properly will converted to Placement ID ‘0’, and Publishers will not be paid.

Start using Placement IDs today to get better insight into ad performance. If you have any questions about using Placement IDs, please contact us.

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