Shopzilla’s free affiliate program - turning quality traffic into revenues

Posts Tagged ‘affiliate program’

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Have Fun with the Shopzilla UK Publisher Program

Thursday, December 17th, 2009

We know how great our program is, and apparently so do some of you…

murray-newlands-twitter1

But do the rest of you?

Here you’ll find some easy-to-digest information about our UK Publisher program and why we think it’s the best thing since sliced bread.

  • A quick and easy way for affiliates to integrate online ads onto their website and generate earnings through visitor clicks
  • Loads of products to offer - we offer you a plethora of content-relevant assets from dynamic banners to text links and search boxes to top search results
  • FTP Data Feeds - for those more experienced affiliate marketers which allow you to either partly or wholly download the BizRate inventory
  • CPC model - we pay you for every click which redirects through to our merchants
  • Placement IDs - assign ID names to your banners in order to track and analyse them; view your earnings reporting in the Publisher portal to see how well they’re doing and which space on your site is doing best

If you think that’s good, we’ve saved the best for last - the program is completely free to join!

It’s like all your Christmases have come at once!

Go ahead and get creative with your site - have fun with our dynamic assets which are fully customisable and send us a link showing the asset in action and we’ll credit your Publisher account with an extra £5.

If you haven’t already got an account, sign up and see how easy it is to make money with Shopzilla UK Publisher content.


Dip your hands into the various Publisher assets on offer

Dip your hands into the various Publisher assets on offer

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Posted in Info on Publisher Program | No Comments »

Shopzilla UK Publisher Program: Check Out Our Youtube Video

Monday, December 14th, 2009

Would you like to find out more about our Shopzilla UK Publisher program but can’t take all the information in?

Well we’ve created a Youtube video just for you - it details everything you need to know, and you don’t even need to trawl through our Publisher blog to find what you’re looking for!

So, just sit back and relax..and let us do the talking…

Watched the video?

In short, what’s great about the Shopzilla UK Publisher Program is:

1.  It’s completely free to join!

2. Our CPC based payment model - earn for every click you send through to our merchants

3. We’re non-exclusive - you can work in conjunction with other affiliate programs

4. It adds useful shopping content to your site - you can monetise your site by adding banners, text links, search boxes and much more

5. You can find any product you can think of!

6. The customisable dynamic assets - adapt the banners to integrate them seamlessly into your site

We hoped you’ve enjoyed watching our video as much as we enjoyed making it!

If you have any questions though, please feel free to get in touch.

*You can also see the video on Murray Newlands’s Marketing Blog where you’ll find further information about affiliate marketing.

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Posted in Info on Publisher Program, Publisher in Media | 2 Comments »

SmartPricing

Wednesday, August 12th, 2009

To us here at Shopzilla it’s very important that we send quality traffic to our merchants. We closely monitor the quality of all traffic sources.  It would be unfair if the poor sources were subsidised by the better sources, which is why our SmartPricing is in place. It is a system designed to give well-performing Publishers an incentive to reach the maximum CPC rate possible with Shopzilla.

Do you know what smartpricing is?

Do you know what smartpricing is?

What exactly is SmartPricing?

SmartPricing is a model employed by Shopzilla to ensure the sending of high quality traffic to our hundreds of merchants. The clicks to merchants are adjusted according to a publisher’s overall traffic performance.  This means that the amount we charge a merchant for each click will be based on the publisher’s overall traffic quality.

We evaluate the quality of traffic from our distribution partners by measuring the conversion rate; the merchants’ click charges may be discounted based on the value of that traffic.

SmartPricing will be applied if your traffic quality does not meet our expectations. So if your traffic quality concerns us then we’ll inform you before we make any adjustments to your SmartPricing, and try to work with you to help ensure higher quality.

Don’t forget that if you continuously send us quality traffic (visitors who buy/are likely to buy products on the merchants’ sites) we will review your SmartPricing banding and may increase it so that you receive higher revenue for your efforts.

Using our affiliate program there are a few steps that you can take to ensure the highest quality traffic:

  1. Ensure that the BizRate content which is displayed is relevant to the content on your site.
  2. Try linking to BizRate rather than to merchants directly (if you are not already using this method)
  3. Geo-target BizRate content to UK-sourced traffic only.

As the Shopzilla’s affiliate program is based on sharing revenue, if you earn less, we earn less; so it’s in our best interests to help you increase your traffic quality. Although your potential earnings may drop if we have to make SmartPricing adjustments, this does not mean your Rev-Share percentage has changed.

If you would like any further information regarding smartpricing or this blog post, please send your queries through the Contact Us tab at the top of the page.

UK Shopzilla Publisher team

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Posted in Info on Publisher Program, Payments & Reporting | 2 Comments »

Payment information needed in order to get paid

Tuesday, August 4th, 2009

Just successfully activated your Shopzilla Publisher account and eager to start earning money? That’s great and you can start earning revenue immediately by choosing your ad from a large selection of shopping content and pasting the HTML code onto your site, it’s that simple.

We do encourage you  not to forget to enter your payment information sooner rather than later.  As we don’t ask for this information during the registration process, we know from experience that people tend to forget to enter these.  It’s important because we wouldn’t know where  and who to send the money to.

When trying to enter your payment information as the first thing you do on the portal, you may find that the  button “Enter your payment details” in the account section will be missing which makes it impossible to enter any payment information. This is not a technical issue on our portal.  Note: It may take 20-30 minutes from the time of your account activation for us to fully complete your account processing and enable you to enter your payment information. After this short time, you won’t encounter this problem anymore.

In the meantime, please don’t worry and feel free to start exploring our different banners and searchboxes.

Once your account is fully activated, the “Payment Information” section is fully loaded and you will be able to see the green “Add Payment Info” button.

payments1

If you have any other questions regarding the payment process please check out our dedicated payments & reporting section on the blog. You can also always contact us, if there are any questions.

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Posted in Payments & Reporting | 1 Comment »

a4uexpo London - Roadshows

Thursday, July 30th, 2009

Meet UK Shopzilla Publisher program @ a4uexpo London 2009

Meet UK Shopzilla Publisher Team @ a4uexpo London

Getting the UK Affiliate Marketing community prepared for the a4uexpo London, the a4uexpo street team will meet affiliates and verticals at the a4uexpo roadshows during the coming weeks. Four dates have been announced on the a4uexpo website. The roadshows kicked off in Bristol  (read feedback about the Bristol event) and Brighton earlier this month and will continue in August, visiting Manchester and Edinburgh. They are free to attend and are definitely the best sort of warm up before the main event in London later this year and a good way to  already start meeting interesting people within the affiliate space. (Read more about the a4uexpo roadshows.)

Next stops of the a4uexpo roadshows are:

  • Manchester: 4th August 2009
  • Edinburgh: 5th August 2009

The events also give you the chance to win free passes to the a4uexpo London on 13-14 October 2009. Take part in the  “MOST-FUNNY-OR-ORIGINAL-STICKER-PLACEMENT-COMPETITION” organised by the organiser. All you need to do is pick up your a4uexpo London sticker during the Manchester or Edinburgh roadshow - choose your spot - take a pic - upload the image to your site - blog, social network etc.  and send the link to ingrid(at)existem(dot)com by 17th August. The lucky winner will be announced on 19th August!

The a4uexpo represents one of the most important Affiliate Marketing events in Europe. After a very successful event earlier  this year in Amsterdam all eyes are now on London . This year’s a4uexpo London will take place on 13th/14th October 2009 at ExCeL London. Besides the exhibition (Shopzilla with the UK Shopzilla Publisher team will be one of the exhibitors), you have the chance for intense learning and networking. With more than 30 sessions from top industry experts from across the UK and international online marketing sector and  3 networking parties this is the event to attend for eveyone serious about affiliate marketing.

The UK Shopzilla Publisher team is looking forward to meeting all of you at the a4uexpo London in October at the latest. See you soon!

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Posted in Conferences & Upcoming events | No Comments »

How to use Top Search Results?

Monday, July 27th, 2009

The easiest way to create a Shopzilla unit is to use the Top Search Results. It’s the first item on Shopzilla’s dynamic assets list — and it’s the one that requires least work.

How does it work? Type the keyword into a search box, choose a department and a category…and voilà! You have a page-load of ads to choose from!

top-search-results-dynamic-banners

One unit can contain up to 5 different ads; you don’t have an influence over what products will be displayed, as these are (as the name suggests) Top Search Results - it’s up to you though what type of product the unit contains and what format the banner is in.

Serving an ad with several products can help you target the visitors who haven’t yet made up their minds on “what to buy” and are still researching.  That means that these sorts of units are likely to see the best results on a page with general information about the topic, like buying guides. What about single product pages? For these we suggest using Product Pods - ad units with a single product. However, as always we encourage our Publishers to test what works best for them! Whichever ad format you go for remember the golden rule: be relevant.

As always: if you have any questions, leave a comment or contact us using contact form!

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Posted in Assets tutorials, Tips & Tricks | No Comments »

Video tutorial - how to get dynamic assets

Friday, July 24th, 2009

Shopzilla’s affiliate program for the UK has recently launched its new dynamic assets. Using dynamic content means that you can adjust the look of banners and product pods to the layout of your website or blog. The displayed products within the dynamic assets automatically change every time a user visits your site. Please have a look at our video tutorial to find out how to get dynamic assets in the Publisher portal.

As always we value your feedback and comments on these assets, whether it be to tell us how much you like them or suggestions for improvement! Please contact us to let us know what you think.

UK Shopzilla Publisher Team

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Posted in Assets tutorials, Tips & Tricks | No Comments »

How to use Shopzilla’s Product Pods?

Wednesday, July 22nd, 2009
Shopzilla dynamic banner featuring MacBook Pro

Bizrate dynamic banner featuring MacBook Pro

One of the biggest new trends in online advertising is behavioural targeting - a technique using information collected on an individual’s web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them (Wikipedia). At  Shopzilla’s affiliate program we don’t use this technology ( yet ;-) ), but we give you Product Pods.

A Product Pod is a graphic ad for a product of your choice.  How does it work? Product Pods enable you to “target” your visitors, without their browsing history! It’s quite simple, really - if you write a review on the Apple MacBookPro, you could make an educated guess that your readers will be interested in seeing an Apple MacBookPro advertisement.This type of advertising not only gives you the opportunity to monetize your content, it also makes it more appealing!

Shopzilla dynamic product banner - 234x60

Shopzilla dynamic product banner - 234x60

Currently, we have 5 different formats of Product Pods. To explore this feature log in to your account and go to Get Content > Dynamic Assets > Product Pods.

Any questions? Give us a shout! We are happy to answer any of your queries.

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Posted in Assets tutorials, Tips & Tricks | 2 Comments »

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