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Posts Tagged ‘affiliate marketing conferences’

A4uexpo Conference Lowdown

Thursday, May 20th, 2010

The a4uexpo over the last couple of days has been a great success for Shopzilla, we had many an affiliate and contact drop by as well as having had interesting conversations with agencies, networks and individuals. We also had a prize draw to win a £50 shopping voucher. The lucky winner of our competition was announced in the draw at 3.45pm yesterday as Stephanie Small from neo@ogilvy…congratulations to Stephanie!!

shopzilla-competition-a4uexpo

Shopzilla's prize draw competition

The conference provided some great sessions on many affiliate topics  including SEO strategies, Social Media for affiliates, Performance Marketing,  and the evolution of online monetisation amongst others. There were some great networking opportunites at the three parties, organised at various bars across Munich.

We’re already looking forward to the next a4u event held in October in London. See you there!

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Posted in Conferences & Upcoming events, Publisher International | No Comments »

A4Uexpo Munich - Are You Going to This Year’s Long Awaited International Conference?

Monday, March 15th, 2010

Shopzilla has taken the plunge and confirmed our attendance at the A4uexpo Europe held  in Munich on 18th-19th May.

We will be exhibiting both days and attending the various social networking parties, of which the first takes place on the evening of Monday 17th May.

were-attending-a4uexpo

Amsterdam saw the very first a4uexpo last year and this year the beautiful city of Munich will play host to the conference. Hundreds of sponsors across all levels (platinum, gold, silver and bronze), exhibitors and attendees alike are expected with some huge opportunities for networking and information sharing. There will also be a series of talks each day on a variety of subjects within the Affiliate Marketing space such as PPC, SEO and Social Media amongst others, and you’ll have the chance to rub shoulders with some of the greatest names in the field.

If you too are attending, stop by the Shopzilla stand and say hello!

We look forward to seeing you there.

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Posted in Conferences & Upcoming events, Publisher International | 2 Comments »

A4uexpo antics!

Friday, October 16th, 2009

After weeks of preparation, London Excel’s a4uexpo has come to an end. Our bright stand attracted many admiring glances over the course of the two day exhibition, not least due to our super-unique giveaways ! We asked people to take a guess as to what they were (some answers are unrepeatable!) - we had ideas ranging from giant toothbrushes to nail brushes and even eyebrow straighteners (?!). The fab freebies were in actul fact a keyboard brush and computer screen cleaner; they were certainly a talking point, that’s for sure!

There were also £20 bonus sign up cards up for grabs, so the lucky attendees who managed to net one of these can get started with their earnings straight away.

We didn’t just stop there with the giveaways either..also worth mentioning were the Publisher team’s cool (a term widely debated by various affiliates)  bright greeen trainers. We had mixed reaction to these although the amount of entries into the draw for the chance to win a pair weighs heavily in favour of the “love it” side to the well-known Marmite debate…

All in all, the event proved to be an unequivocal success, with affiliates and merchants alike collecting to share information and knowledge.  We really enjoyed meeting the various attendees (a shout out to Thehodge who stopped by the Shopzilla stand and kept us entertained!) and being able to sit in on some really thought-provoking sessions. Hats off to the speakers!

We’re now itching to get to the next one which takes place in Munich in April next year.

Have a look at some of our photos to see what we got up to…can you spot Shopzilla on the artists impression of the conference exhibitors?

a4uexpo-cupcakesemma-at-a4u-setting-up-the-stand a4u-conference-floorjason-diana-shopzilla-team-at-a4uexpo-networkingseminar-at-a4uexpodiana-dancing-at-a4u-networkingshopzilla-competition-running-shoes a4uexpo-design1diana-emma-shopzilla-publisher-teamdiana-shopzilla-giveawayscompetition-green-trainersshopzilla-uk-conference-buddies

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Posted in Conferences & Upcoming events | 8 Comments »

Tips to successful social networking

Tuesday, October 13th, 2009

networkingpartySocial networking at affiliate events can be a daunting experience especially if you’ve never been to one before. It is, however, the perfect opportunity to  meet like minded individuals and extend your contact list, all the while building new relationships with potential partners.

For those of you who may be a little shy when it comes to networking, here are a few tips on how you can turn the event into a true success.

1. Dress comfortably but smartly - you’ll want to feel at ease when trying to mingle (no trainers though!) and looking smart will increase your confidence.

2. If you know who will be attending the event read up a little on what they do beforehand, this will help guide you in asking relevant questions when meeting new people!

3. Prepare yourself a 20-30 second introduction on what it is you actually do.

4. Have an idea in mind about the sorts of questions likely to come up from other people when describing what you do.

5. Don’t be afraid to join new circles - if you see a group chatting why not go over and introduce yourself. Remember that not everybody knows each other anyway.

6. Think about what you wish to gain from this social networking, it is new partners? new affiliates? advice and info? This will give you a clearly defined goal for the event.

7. Most of all….relax! Enjoy yourself and don’t forget that you’re there to have fun and meet interesting people!

For more tips take a look at this post How to Network at an Affiliate Event.

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Posted in Tips & Tricks | 1 Comment »

What to watch out for at the A4U…

Friday, October 9th, 2009

The countdown has begun. With only days to go until the start of this year’s biggest Online Marketing event, the A4Uexpo is the buzz word of the moment.

Two days of learning and networking provide the ideal opportunity for those names to become faces. Arround 60 - 70 speakers are expected to attend the event with names such as Ebay’s European Affiliate Manager Julia Nisted, Mel Kirk from White Label Dating and the a4uexpo’s own Matthew Wood holding a whole host of talks varying from social media strategies to affiliate management and SEO practices.

The exhibition opens at 9am on Wednesday 13th, don’t forget to collect your badge and brochure which details all of the conference’s activities.

Here are some of the various highlights you’ll find over the course of the two days. There’s enough going on for everyone!

Monday 12th October:

7pm onwards: Ignite Party - kick starting this year’s event is a networking party held at the Novotel opposite Excel. Get your badges here to avoid queueing the first day.

Tuesday 13th October:

09:15-10:15 SEO Strategies to Make A Splash! David Naylor will uncover some hot new and innovative SEO strategies for both on-site and off-site SEO.

12:00-13:00 The Affiliate Doctors Live! Join some leading Affiliates and Industry observers as they offer frank advice on issues within affiliate marketing, start-up strategy, conversion, bloggin and SEO.

16:00-17:00 My 12 Biggest Affiliate Marketing Mistakes in 12 Years Affiliate Marketing expert Nadeem Azam provides an in-depth, informative and sometimes humorous insight into the biggest mistake he has made each year since starting out in affiliate marketing in 1997.

17:45 Network Reception drinks and the Breakout Party - kicking off after the close of the first day, these parties give you the chance to chat with exhibitors and sponsors.

Wednesday 14th October:

9:30-10:30 Killer Link Building Strategies If you want to learn how to build high-value link targets and how to acquire them, this session is for you.

12.15pm Start Up and Launch Strategy - Kieron Donoghue gives guidance and advice on starting out in the online world.

14:30-15:30 Beyond The Banner…Advancing Your Use of Tools and Merchandising To Tap Into The Way Consumers Are Shopping Today The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. Liane Dietrech wille xplain how this is creating more opportunity for affiliates, Effective Merchandising - increase conversions, maximise revenues and build relationships.

6.30pm Hot Buffet and Ice Party - a chance to unwind and finish off the 2 day conference with a bang!

Also, don’t miss the Shopzilla UK team at stand 2. We’ll be wearing an unmissable trainers and t-shirt combo, look out for the flame! We have some unique giveaways which went down a storm recently at our exhibitions in Paris and Germany; come and grab one while they last.

What are you most looking forward to at the conference next week?

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A4uexpo recap – Affiliate Marketing conference & exhibition Europe 2009

Tuesday, May 5th, 2009

We are back in London after a great a4uexpo in Amsterdam.  With interesting sessions, a great exhibition space, and the chance to meet and build relationships with other affiliates and potential partners, the conference had a lot to offer. As there were nearly 1000 attendants from all over Europe from dozens of countries, it truly was a pan-European conference. For us, the event was an excellent opportunity to meet some of our current publishers as well as giving many potential publishers information about our program.

We’re looking forward to the next conference in London later this year. Everyone working in or around the affiliate marketing industry should already book October 13th &14th in their calendar for the a4uexpo London. It’s the third year the conference & exhibition will take place at ExCel London.

Also, a special thanks to Matthew Wood (founder of the a4uexpo) for reaching out to Shopzilla to present at one of the conference sessions.  Jason gave a presentation about XML and product data feed standardisation to a packed audience; there were some great questions at the end and the presentation was met with positive feedback.  While the presentation was aimed at merchants, we’re happy to spread the word about data standardisation and share our best-practices.

In addition to soaking up the affiliate marketing world’s atmosphere, we also had a little fun in Amsterdam.  Pictured below are Shopzilla’s Jason Hall and Diana Scharpenberg at one of the a4u networking parties.

Interested what was tweeted about the conference, have a look at twitter.

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Posted in Conferences & Upcoming events | 1 Comment »

Shopzilla Publisher @a4uexpo Europe 2009

Friday, April 24th, 2009
Shopzilla @ a4uexpo Europe Amsterdam 28-29 April 2009

Meet the Shopzilla Publisher @a4uexpo Europe

Jason and Diana of the Shopzilla Europe team will attend the a4uexpo Europe, which takes place at RAI Amsterdam on the 28th/29th April 2009.

On Tuesday, the 28th, the Shopzilla Europe team will take part in a session about XML product feeds in order to present merchants the effectiveness of clearly structured and standardised feeds, that are used at Shopzilla.

Beside this presentation the UK Shopzilla Publisher team will provide the attendees of a4uexpo with information about the brand new UK Shopzilla Publisher Program. We look forward to meeting the leaders of the European Affiliate scene.

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a4uExpo in Amsterdam wants you!

Thursday, April 2nd, 2009
auu wants you!

a4uexpo wants you!

After the success in London, A4U are off to conquer Europe!

A4U conference and expo will be held on 28-29 April in the beautiful city of Amsterdam and if you are interested in exchanging ideas, exploring opportunities in Europe and UK (for those of you based on the main land), and mingling with some of the biggest names in Affiliate Marketing - a4uExpo Amsterdam is the place to be for both merchants and publishers!

Registration for the expo gives you access to over 40 sessions (!), all exhibitions, pre- and after-event networking parties and many more. Check the full list of perks and pass prices on a4u website

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