Shopzilla UK Publisher Program


Shopzilla’s free affiliate program

Posts Tagged ‘affiliate banners’

Video tutorial - how to get dynamic assets

Friday, July 24th, 2009

Shopzilla’s affiliate program for the UK has recently launched its new dynamic assets. Using dynamic content means that you can adjust the look of banners and product pods to the layout of your website or blog. The displayed products within the dynamic assets automatically change every time a user visits your site. Please have a look at our video tutorial to find out how to get dynamic assets in the Publisher portal.

As always we value your feedback and comments on these assets, whether it be to tell us how much you like them or suggestions for improvement! Please contact us to let us know what you think.

UK Shopzilla Publisher Team

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Posted in Publisher Program Updates, Tips & Tricks | No Comments »

Dynamic banners - colouring your ads

Friday, July 10th, 2009

Many of you wrote to us in the past asking about the possibility of changing the design of the banner ads to better match your sites. Here, at  Publisher, Shopzilla’s affiliate program, we understand the importance of ad optimization and how crucial it is for your earnings. That’s why, when creating the dynamic banners product, we made sure our affiliates would have full control over the appearance of the ads they created!

Now you can colour your ads!

Shopzilla's dynamic asstes - Now you can colour your ads!

Now you can customise your ad unit by changing:

  • ad border colour
  • image border colour
  • background colour
  • link colour (that includes before it’s clicked, after it’s clicked, when it’s clicked and when you hover over it…)
  • text colour
  • link target (you decide whether the link opens in a new window, leaving your site open).

How can you customise your ads in order to maximize your earnings? Try to make the ad fit your website’s design. At the same time don’t try to blend it in too much - your visitors should always be able to tell the difference between your own and sponsored content!

If you have any questions regarding this feature contact us and we’ll try to help!

Good luck!

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Posted in Tips & Tricks | 2 Comments »

Dynamic assets: Build your very own banner!

Thursday, July 9th, 2009

Shopzilla Europe are pleased to announce the launch of dynamic assets. Now you can build your own, individual ads.

Within the portal of our affiliate program you are now able to build dynamic assets based on top keyword or category search results, as well as build comparison shopping assets for specific products.  These dynamic assets refresh their content each time your website page is loaded, offering your users a fresh shopping experience each time they visit your website.

dynamic-banners-create-your-own

Build your very own banner with Shopzilla's dynamic assets

Here a few highlights of what this feature include:

1) Publishers are now able to create dynamic assets based solely on category.  This will allow the creation of more generic dynamic assets.  An example of a good use of this sort of dynamic asset would be a placement on a fashion website.  Rather than displaying products defined by a keyword, you will now be able to create a dynamic asset displaying results according to product popularity in a chosen category. This means you will always have the hottest items in your banner.

2) Why not be more specific and create a ‘Product Pod‘ with the dynamic asset within certain categories? This feature allows you to add a comparison shopping experience to your site. However please note that the function of a ‘Product Pod’ asset is to allow for a comparison shopping experience, so you may find instances of a category not retrieving any results if we can’t offer any price comparison for the particular product you have chosen.  This is because there aren’t any available products with multiple offers aligned to them that would support a comparison shopping experience.  (For instance, we don’t have any products in the category “Candles & Home Scent” that have multiple offers aligned to them …I know, seems crazy…so, sadly, you won’t be able to build a ‘Product Pods’ asset for your favourite  vanilla scented candles, as the same candle isn’t necessarily sold by more than one merchant, although we have a great choice of vanilla scented candles.  But you will be able to build one for your favourite mp3 player or laptop.) Best thing to do is to check on BizRate first, whether the product you want to promote has a  “Go compare” site.

3) Another nice element of the dynamic content is that you are in control over the appearance of the ad you want to place on your website. This means you are pretty much the designer of you own banner. Choose the colours that best match your site.
To create a dynamic asset, log into the UK Shopzilla Publisher Portal and choose the ‘Get Content’ tab. From here you will find a “Dynamic Assets” link. If you need any help creating these assets, please Contact us.

Enjoy!

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Posted in Info on Publisher Program, Publisher Feedback, Publisher Program Updates, Publisher in Media, Tips & Tricks | No Comments »

New Office Supplies banner ready to roll!

Monday, June 15th, 2009

Calling all Publishers! Due to an increasing demand from our Affiliates we are happy to introduce Bizrate’s newest Stock banner for Office Supplies.

Get our latest Stock banner featuring Office Supplies

Get our latest Stock banner featuring Office Supplies

Be one of the first to implement it onto your site and reap the benefits …REMEMBER : increased clicks = increased revenue! Attract your audience with a well-placed and up-to-date banner advertising office supplies such as office chairs, desks, stationary and more…

Don’t miss out on this latest version, find it now available in different formats in the portal and let the clicks begin!

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Posted in Publisher Feedback, Publisher Program Updates | No Comments »

Dynamic banners - get ready!

Thursday, May 7th, 2009

Example of a Shopzilla Publisher US dynamic asset

Example of a Shopzilla Publisher US dynamic asset

Shopzilla Publisher Teamhas worked hard to deliver you a top of the range product thus enabling you to become successful Publishers. That’s why we have been investing a lot of our time and resources in developing a new feature: dynamic assets.

What’s so special about them?

1. As the name says, the ads are ‘dynamic’ - the offers you display change just as offers on BizRate do. This way you never risk linking to a product that’s no longer available!

2. Dynamic assets feature will enable you to populate the ads with products you choose - you build dynamic assets based on top keyword or category search results, or build comparison shopping assets for specific products.

3. You can choose the length of your creative - if you are an experienced affiliate marketer, you probably know that sometimes short description works better; in other cases long creative, including more details, will be more attractive to your readers/customers. Our new type of ads give you best of both words, with the choice of ads with long or short descriptions!

4. Customize your assets to complement your website’s design -  you will have the full control over the appearance of your dynamic ads: from the background colour to the link colours before they’re clicked, when they’re clicked and when you’re thinking about clicking them. And more!

Are you excited? We certainly are!!

So now the big question - when can our Publishers expect this new feature to be available? Well, it will be available on 7th July and onwards.

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Posted in Info on Publisher Program, Publisher Program Updates | No Comments »

Cash in on summer traffic with ‘Travel’ banners!

Wednesday, April 15th, 2009
summer online advertising from Shopzilla affiliate program

Cash in on summer traffic with our summer ads!*

Hi Publishers!

Summer is approaching fast and it’s high time to start updating your site to cash in on benefits of seasonal traffic! If you are new to the affiliate marketing world here are few tips on how to improve your summer rankings and make money online:

1. Update your content using seasonal keywords - write a post about summer cycling holiday (for all those cycling clubs out there) or create a page dedicated to summer activities with kids (parenting sites) - whatever the topic, make sure it’s relevant to your site!

2. Make the current economical climate work to your advantage - target the users interested in budgeting this summer. Think of creating unique offering: list of cheap/ free things to do, places to go etc. See last year’s article from My Kind Of Mom - it’s a really good example of targeting local audience.

3. Customize your ads - displaying advertisement relevant to your content increases chances of converting your website’s users into shoppers! To cater to the demand for holiday related advertisement we created new range of  Stock Assets: Summer Holiday, On a Bike and Travel the World. You can find these in Stock Assets by Theme section of Get Content.

Good luck Publishers and we wish you record-breaking summer!

Publisher Team

*Image was resized. Actual size of the banner 160×600

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Posted in Publisher Program Updates, Tips & Tricks | No Comments »

Video tutorial - how to get text links

Tuesday, February 10th, 2009

Most Shopzilla Publisher program ads contain nice pictures and are very eye-catchy. Beside banner ads, text links are unmissable. Together with dynamic leaderboards, text links are very valuable and are offered by Shopzilla’s publisher program, too. They can directly be integrated in a text or a navigation bar on your website.

Shopzilla provides text links in a number of different ways:

- You can link to a department within Bizrate*

- You can link to a popular result from Bizrate’s search engine*

- You can link to a page on Bizrate*

In order to get text links, you just need to:

- log on to the portal

- select the “Get content” tab and the “Text links” link

- choose the text link of your choice

- open the HTML code

- and copy and paste it to your website

Please watch our video tutorial “How to get text links” for a detailed explanation, how you can create your own custom text links.

*Shopzilla also operates the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year. The publisher program promotes Bizrate, so that your users will make the best shopping experience. Besides comparing products they will also be able to read customer reviews and store ratings.

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Posted in Tips & Tricks | No Comments »

Video tutorial - how to get search boxes

Tuesday, February 10th, 2009

Shopzilla Publisher program offers search boxes as well.

You can choose to link your search box directly to one of Shopzilla’s categories or you can link it to the Shopzilla homepage. Clearly matching the subject of the search box to the content on your website is likely to help generate more searches. Other than banner ads and text links, it’s recommended to put just one search box on your site.

All you need to do is:

- log on to the portal

- select the “Get content” tab and the “Search boxes” link

- choose the search box of your choice

- open the HTML code

- and copy and paste it to your website

Please watch our video tutorial “How to get search boxes” for a detailed explanation.

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Posted in Tips & Tricks | No Comments »

Video tutorial - how to get stock banners

Monday, February 9th, 2009

Shopzilla Publisher program offers a wide range of stock banners.

In the Publisher portal you can choose stock banners in six different formats. The stock banners provided cover many different Bizrate categories and products. New stock banners are regularly added.

All you need to do is:

- log on to the portal

- select the “Get content” tab and the “Stock banners” link

- choose the department/category of your choice and select the banner you prefer

- open the HTML code

- and copy and paste it to your website

Please watch our video tutorial “How to get stock banners” for a detailed explanation.

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Posted in Tips & Tricks | No Comments »

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