Shopzilla’s free affiliate program - turning quality traffic into revenues

Archive for the ‘Info on Publisher Program’ Category

Shopzilla UK Publisher Program: Check Out Our Youtube Video

Monday, December 14th, 2009

Would you like to find out more about our Shopzilla UK Publisher program but can’t take all the information in?

Well we’ve created a Youtube video just for you - it details everything you need to know, and you don’t even need to trawl through our Publisher blog to find what you’re looking for!

So, just sit back and relax..and let us do the talking…

Watched the video?

In short, what’s great about the Shopzilla UK Publisher Program is:

1.  It’s completely free to join!

2. Our CPC based payment model - earn for every click you send through to our merchants

3. We’re non-exclusive - you can work in conjunction with other affiliate programs

4. It adds useful shopping content to your site - you can monetise your site by adding banners, text links, search boxes and much more

5. You can find any product you can think of!

6. The customisable dynamic assets - adapt the banners to integrate them seamlessly into your site

We hoped you’ve enjoyed watching our video as much as we enjoyed making it!

If you have any questions though, please feel free to get in touch.

*You can also see the video on Murray Newlands’s Marketing Blog where you’ll find further information about affiliate marketing.

Adding Additional Websites to Your Shopzilla UK Publisher Account

Monday, December 7th, 2009

Hi Publishers,

Does the Shopzilla UK Publisher Team know about every site you’re using our content on?  Not only is notifying us of your additional sites part of our terms and conditions, but perhaps your additional sites could get you on our next Publisher in the Spotlight, so keep us in the loop!

The Shopzilla UK Publisher Program allows you to publish our content on any site you operate, as long as we get a chance to review and approve the site.  You do not have to go through registering a new site, you only need to send us the URL and a brief description.  Once we have reviewed and approved your additional sites, you are ready to add new Shopzilla UK Publisher Program content.  When you do this, we strongly suggest you make the most out of Placement IDs so that you are able to track the traffic from each website separately on your earnings report.

adding-additional-publisher-sites

As always, please contact us if you have any questions about the Shopzilla UK Publisher Program!

Shopzilla’s Publisher launches in DE and FR

Wednesday, October 28th, 2009
Shopzilla's Publisher is expanding further into European markets

Shopzilla's Publisher is expanding further into European markets

The Shopzilla Publisher program has finally expanded across the water and launched in both France and Germany. Widely known in France as one of the top five price comparison websites, Shopzilla.fr saw great interest expressed in its Publisher program at the E-commerce tradeshow in Paris in September. Equally, German reaction to the program proved unequivocal at Munich’s DMexco conference in late September where the program was met with much eagerness.

With the Publisher program growing steadily in the UK after its introduction of dynamic assets to the affiliate world, reception in these two previously Shopzilla-untouched European affiliate markets was very enthusiastic. Of particular interest at both the German and French conferences was the FTP data feed product, which allows publishers the chance to download either partly or wholly Shopzilla’s merchant inventory, adding a slice of the price comparison pie to their websites.

Unique to Shopzilla, the wide range of advertising options enables Shopzilla publishers to choose amongst custom text links, search boxes and top search result display banners, to name but a few, as well as to really customise the content with new integrated tools.

We know many of you out there have several sites geared towards the French and German market in addition to the UK, so please feel free to sign up and get the most from our now 3 tiered program.

To join the FR program, please go to our FR portal.

To join the DE program, please go to our DE portal.

For any questions, please do get in touch by contacting us here. We’ll be happy to help!

Shopzilla Publisher program and Twitter

Monday, October 19th, 2009

twitterJust as a healthy reminder to all of our Publishers that you can find us on Twitter. We started using Twitter earlier this year, and it has become a valuable tool for us to share hints and tips, performance announcements and  industry news. It’s a great way to stay connected with our Publishers and anyone else interested in hearing what we have to say!

If you already use Twitter, send us a message to let us know who you are. That way, we can add you and send any valuable information we think you would appreciate! Our alias is @shopzillaUK. See you there!

Dynamic Assets in-depth

Thursday, October 8th, 2009

Why use our content as an everyday web ad when you can truly make it an asset?!  Our color picker tool allows you to customise your assets to complement your website’s design, helping you to better attract your audience and improve traffic quality.

When you log on to your Shopzilla UK Publisher Program account go to: Get Content > Dynamic Assets > find the asset you’re looking for > Get HTML.  Select the part of the asset you would like to change, then choose the color and other options depending on the part of the asset.

colourpicker

Image Border: The border (outline) around each individual image/product inside the asset.

Background: The background color of the full asset.

Link: The links of the images/products shown inside the asset.

A-Link: The color the link turns when it is clicked.

V:Link: The color the link turns once it has been clicked.

H-Link: The color the link turns when it is scrolled over by a mouse cursor.

Text: The text (non-links) inside the asset.

New Window (_blank): This link target will open the new page in a separate browser window.

Same Frame (_self): This link target will open the new page in the same page it was clicked on.

Parent Frame (_parent)*: This link target will load the new page in the immediate parent of the frame.

Main Window (_top)*: This link target is similar to the Parent Frame, but will load the new page in the full body of the window.

Randomise: Definitely take advantage of this feature!  The products shown will randomly change every time the dynamic asset is loaded, giving your audience a different experience each time they visit your website.  If you are displaying a dynamic asset containing products from category ‘MP3 & Media Players’, rather than showing the same three iPods, your asset will cycle between various BizRate product offerings in that specific category.

*advanced

Another feature worth noting is that color preferences will be saved in your user cookie.  If you’re building multiple dynamic assets, your color preferences will be automatically applied, you’ll never have to worry about our dynamic assets clashing with your website design again!

Once you finish touching up your asset, click Get HTML and then scroll to the bottom of the page to get the new code.  Don’t forget to update your dynamic assets periodically to take advantage of our new categories and product offerings, keep your shopping content relevant to your audience.

For further information have a look at the Dynamic Banners section here on our blog, and as always, contact us if you have any questions or comments about the Shopzilla UK Publisher Program!

UK Shopzilla Publisher program

Tuesday, September 1st, 2009
Start making money with the UK Shopzilla Publisher program

Start making money with the UK Shopzilla Publisher program

The UK Shopzilla Publisher program has now been on the go for 5 whole months and we’re enjoying every minute with heaps of Publishers now on-board! Since the US version of the Shopzilla Publisher program was launched back in 2006, we have acquired several thousand affiliates in total and are looking forward to contributing to that figure with our UK counterpart.  Why not join the rest of them and start making money with the Shopzilla Publisher Program?

What does the Shopzilla Publisher Program mean for you?

Well, for starters “it’s a very effective way to generate more money from a website” Joel Comm of WorldVillage.com

We offer:

  • A quick and easy way for affiliates to integrate online ads onto their website and generate earnings through visitor clicks.
  • Literally tons of ad units for you to choose from. Our UK program enables you to place content-relevant custom built dynamic banners, stock assets, text links and product pods amongst other features onto your site. For those more experienced affiliate marketers we also offer FTP Data Feeds which allow you to either partly or wholly download the BizRate inventory.
  • A CPC-based model which means you get paid for every click that redirects to a merchant.
  • Placement IDs - assign ID names to your banners in order to track and analyse them; view your earnings reporting in the Publisher portal to see how well they’re doing and which space on your site is doing best.

And, if that doesn’t get your taste buds watering, it’s completely free to join!

Sign up now

Feedback on Shopzilla’s Dynamic Content

Friday, August 28th, 2009

As you all know, we released our long-awaited Dynamic Content a couple of weeks ago and encouraged you to try it out for yourselves. Thanks to all those who have already integrated it!  If you haven’t got around to having a look just yet, now’s the time to see what the new feature can offer you. Read more about our Dynamic Content*.

And if that doesn’t inspire you, we had some great initial feedback from some of our Publishers about the adaptability and efficacy of implementing these customisable assets:

Shopzilla's Dynamic Content - something to shout about

Shopzilla's Dynamic Content - something to shout about


“Great chance of getting more revenue…customer service is great”
britishbay.co.uk

“very useful and could be used instead of data feed related to the page content” shopire.com

“easy to integrate, looks fantastic and I was able to create a dynamic banner with exactly the content I wanted” dutchovenmonkey.blogspot.com

“very pleased with the result” drmventurestrading.co.uk

“love being able to colour the ads” herfashioneye.buy.co.uk

“I was able to find the matching products for my blog post and  add shopping experience” love-handbags-for-life.co.uk

“the cutomisable aspect is great, you can integrate it seamlessly into your website” Skylia.com


Your opinions are highly valued by us here in the UK Shopzilla Publisher team so if you have any questions or comments whatsoever regarding our Dynamic Assets please do not hesitate to get in touch. We are continually striving to improve our program so that you as Publishers get the best experience possible!

Try it for yourself; we’re sure you’ll give it raving reviews!

*Find it under the Get Content tab when you log in to your account on the portal.

SmartPricing

Wednesday, August 12th, 2009

To us here at Shopzilla it’s very important that we send quality traffic to our merchants. We closely monitor the quality of all traffic sources.  It would be unfair if the poor sources were subsidised by the better sources, which is why our SmartPricing is in place. It is a system designed to give well-performing Publishers an incentive to reach the maximum CPC rate possible with Shopzilla.

Do you know what smartpricing is?

Do you know what smartpricing is?

What exactly is SmartPricing?

SmartPricing is a model employed by Shopzilla to ensure the sending of high quality traffic to our hundreds of merchants. The clicks to merchants are adjusted according to a publisher’s overall traffic performance.  This means that the amount we charge a merchant for each click will be based on the publisher’s overall traffic quality.

We evaluate the quality of traffic from our distribution partners by measuring the conversion rate; the merchants’ click charges may be discounted based on the value of that traffic.

SmartPricing will be applied if your traffic quality does not meet our expectations. So if your traffic quality concerns us then we’ll inform you before we make any adjustments to your SmartPricing, and try to work with you to help ensure higher quality.

Don’t forget that if you continuously send us quality traffic (visitors who buy/are likely to buy products on the merchants’ sites) we will review your SmartPricing banding and may increase it so that you receive higher revenue for your efforts.

Using our affiliate program there are a few steps that you can take to ensure the highest quality traffic:

  1. Ensure that the BizRate content which is displayed is relevant to the content on your site.
  2. Try linking to BizRate rather than to merchants directly (if you are not already using this method)
  3. Geo-target BizRate content to UK-sourced traffic only.

As the Shopzilla’s affiliate program is based on sharing revenue, if you earn less, we earn less; so it’s in our best interests to help you increase your traffic quality. Although your potential earnings may drop if we have to make SmartPricing adjustments, this does not mean your Rev-Share percentage has changed.

If you would like any further information regarding smartpricing or this blog post, please send your queries through the Contact Us tab at the top of the page.

UK Shopzilla Publisher team

Dynamic assets: Build your very own banner!

Thursday, July 9th, 2009

Shopzilla Europe are pleased to announce the launch of dynamic assets. Now you can build your own, individual ads.

Within the portal of our affiliate program you are now able to build dynamic assets based on top keyword or category search results, as well as build comparison shopping assets for specific products.  These dynamic assets refresh their content each time your website page is loaded, offering your users a fresh shopping experience each time they visit your website.

dynamic-banners-create-your-own

Build your very own banner with Shopzilla's dynamic assets

Here a few highlights of what this feature include:

1) Publishers are now able to create dynamic assets based solely on category.  This will allow the creation of more generic dynamic assets.  An example of a good use of this sort of dynamic asset would be a placement on a fashion website.  Rather than displaying products defined by a keyword, you will now be able to create a dynamic asset displaying results according to product popularity in a chosen category. This means you will always have the hottest items in your banner.

2) Why not be more specific and create a ‘Product Pod‘ with the dynamic asset within certain categories? This feature allows you to add a comparison shopping experience to your site. However please note that the function of a ‘Product Pod’ asset is to allow for a comparison shopping experience, so you may find instances of a category not retrieving any results if we can’t offer any price comparison for the particular product you have chosen.  This is because there aren’t any available products with multiple offers aligned to them that would support a comparison shopping experience.  (For instance, we don’t have any products in the category “Candles & Home Scent” that have multiple offers aligned to them …I know, seems crazy…so, sadly, you won’t be able to build a ‘Product Pods’ asset for your favourite  vanilla scented candles, as the same candle isn’t necessarily sold by more than one merchant, although we have a great choice of vanilla scented candles.  But you will be able to build one for your favourite mp3 player or laptop.) Best thing to do is to check on BizRate first, whether the product you want to promote has a  “Go compare” site.

3) Another nice element of the dynamic content is that you are in control over the appearance of the ad you want to place on your website. This means you are pretty much the designer of you own banner. Choose the colours that best match your site.
To create a dynamic asset, log into the UK Shopzilla Publisher Portal and choose the ‘Get Content’ tab. From here you will find a “Dynamic Assets” link. If you need any help creating these assets, please Contact us.

Enjoy!

  • Blog Calendar

    May 2012
    M T W T F S S
    « Apr    
     123456
    78910111213
    14151617181920
    21222324252627
    28293031