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E-Marketing Conference 2010

Thursday, February 4th, 2010

Last week saw two members of the UK Publisher Team head off to Paris to exhibit at the E-Marketing Conference 2010.

Almost 200 exhibitors and 250 attendees walked the halls of the conference to share best practices, experiences and new developments in Digital Marketing.

Yohan, our French national here on the team and Emma, who helps Yohan look after the French market, mingled with all their fellow affiliates from across the channel, representing Shopzilla in stand number 152.  They got to meet some really interesting people (sampling the delights of Paris at the same time!) and even had the chance to catch up with some of their lovely existing French partners.

Keep an eye on this jet setting duo…they may just happen to be present at other conferences this year (A4u and E-Commerce amongst others) both in the UK and abroad. For dates to put in your diary watch this space.

Emma and Yohan from the Shopzilla UK Publisher Team

Emma and Yohan from the Shopzilla UK Publisher Team

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Choose Your Banners in Time for Valentines!

Wednesday, February 3rd, 2010
Get romantic and offer gift ideas with product banners

Get romantic and offer gift ideas with product banners

Valentine’s comes but once a year and whether you’re all loved up or not, make the most out of this year’s red hot day by adding Valentine’s Day gift banners to your website and earning some pretty pennies in the process.

Whether you wish to add deep product links direct to the Bizrate.co.uk product page, dynamic assets, or comparison pods, you can find everything you need in the Publisher portal.

Try adding Valentine wishlists to your site and help those who are stuck for gift ideas.

Here’s an example of a shopping ad you can integrate to appeal to those romantics looking for that special something for their beloved:

valentines-day1

Happy Valentine’s!

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Happy Holidays from the UK Publisher Team!

Thursday, December 24th, 2009

Wishing you a very Merry Christmas

Wishing you a very Merry Christmas

We’d like to take this opportunity to wish you all a very Merry Christmas and a Happy New Year!

It doesn’t seem so long ago that Halloween was the focus of all our festivities and now Christmas has arrived! Well, the last 9 months since the program first launched in the UK have been fantastic for us all.

Some highlights from 2009:

  • The launch of the French and German Publisher Programs in September and October
  • Introduction of our Dynamic Assets giving Publishers the freedom to choose the products they wish to advertise
  • The release of our ftp data feeds enabling Publishers to download the Shopzilla inventory either wholly or partially

We also attended some great events in 2009 including various networking events and in particular the A4uexpo Europe in Amsterdam in April, the E-Commerce held in Paris in September, DMexco in Munich also in September, Ad-Tech London and the A4UExpo both in October and not forgetting the monthly London Bloggers Meetup evenings. We’ve had the chance to meet some wonderful and really interesting people so we’re looking forward to a successful 2010!

The regular updates on the Publisher blog will begin again as usual in January so keep an eye out for the latest Publisher news.

On a final note it’s not too late for you to integrate your Christmas dynamic banners and reap the rewards for those Christmas sales.

See you next year!

Warm wishes,
The Shopzilla UK Publisher Team

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Christmas ad banners - be one of the first

Monday, November 9th, 2009

Christmas is nigh…

So it’s time to think about Christmas again. Well, if truth be told, most of us have been thinking about it since August (thanks to those cards and decorations peppering shop windows)  and it seems to be getting earlier every year.

Put a twinkle in your eye with early Christmas earnings

Put a twinkle in your eye with early Christmas earnings

Consumer habits are rapidly changing and stores adapt to feed those habits. If shoppers wish to plan ahead and buy Christmas presents in late Summer, why shouldn’t they have the same great deals that last minute shoppers benefit from? Some of you may be aghast by the sight of dancing Father Christmases when the sun is still high in the sky at 6pm. Others may delight in the early festivities.

More and more people are preparing themselves  in the weeks, even months, in the run up to the jolly holidays so that when the 24th December arrives they can look at their panic striken pals, still hunting for that perfect gift, with an expression that implies “told you so”.

Shopzilla’s got some fabulous gift ideas on our site and we offer some great product ads to go alongside. If you were already starting to think about doing something Christmassy for your site, why not integrate our Christmas banners and take advantage of the fact that people are already looking for decorations, Christmas lights and those extra xmassy stocking fillers..and if you’re getting yourself in the festive mood, why not your site as well!

Get in early for some pre-December earnings.

Try creating a wish list, including a dynamic ad in your navigation bar, or even a text link amongst your product reviews.

Have a look at this example* to get you going:

christmas-ad-banners

If you’d like any assistance in finding certain products within our portal, please do not hesitate to contact Emma.

*In the UK portal, find this example in various formats under Christmas –> Gifts, Flowers and Food

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A4uexpo antics!

Friday, October 16th, 2009

After weeks of preparation, London Excel’s a4uexpo has come to an end. Our bright stand attracted many admiring glances over the course of the two day exhibition, not least due to our super-unique giveaways ! We asked people to take a guess as to what they were (some answers are unrepeatable!) - we had ideas ranging from giant toothbrushes to nail brushes and even eyebrow straighteners (?!). The fab freebies were in actul fact a keyboard brush and computer screen cleaner; they were certainly a talking point, that’s for sure!

There were also £20 bonus sign up cards up for grabs, so the lucky attendees who managed to net one of these can get started with their earnings straight away.

We didn’t just stop there with the giveaways either..also worth mentioning were the Publisher team’s cool (a term widely debated by various affiliates)  bright greeen trainers. We had mixed reaction to these although the amount of entries into the draw for the chance to win a pair weighs heavily in favour of the “love it” side to the well-known Marmite debate…

All in all, the event proved to be an unequivocal success, with affiliates and merchants alike collecting to share information and knowledge.  We really enjoyed meeting the various attendees (a shout out to Thehodge who stopped by the Shopzilla stand and kept us entertained!) and being able to sit in on some really thought-provoking sessions. Hats off to the speakers!

We’re now itching to get to the next one which takes place in Munich in April next year.

Have a look at some of our photos to see what we got up to…can you spot Shopzilla on the artists impression of the conference exhibitors?

a4uexpo-cupcakesemma-at-a4u-setting-up-the-stand a4u-conference-floorjason-diana-shopzilla-team-at-a4uexpo-networkingseminar-at-a4uexpodiana-dancing-at-a4u-networkingshopzilla-competition-running-shoes a4uexpo-design1diana-emma-shopzilla-publisher-teamdiana-shopzilla-giveawayscompetition-green-trainersshopzilla-uk-conference-buddies

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Posted in Conferences & Upcoming events | 8 Comments »

Shopzilla raffle winner at the a4uexpo

Wednesday, October 14th, 2009
shopzilla-shoes

Available at Shopzilla

Judging by the smiles on affiliates faces and the amount of business cards bulging from exhibitors pockets , there is no doubt that the a4uexpo has been a great success. A shout out to the a4u team who went all out to make sure both affiliates and exhibitors were well looked after! From the Ignite and Breakout Party which kicked off this year’s event to the networking drinks and Ice Party rounding off the 2 day exhibition, fun was had by all as well as seeing some great giveaways and competitions!

Amongst these was the Shopzilla UK special - Mizuno running shoes in the company’s orange and green brand colours. The draw was held shortly after 4pm and the lucky winner of these trainers was Chris Naughton - Digital Media Manager at Latitude! Congratulations!

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What to watch out for at the A4U…

Friday, October 9th, 2009

The countdown has begun. With only days to go until the start of this year’s biggest Online Marketing event, the A4Uexpo is the buzz word of the moment.

Two days of learning and networking provide the ideal opportunity for those names to become faces. Arround 60 - 70 speakers are expected to attend the event with names such as Ebay’s European Affiliate Manager Julia Nisted, Mel Kirk from White Label Dating and the a4uexpo’s own Matthew Wood holding a whole host of talks varying from social media strategies to affiliate management and SEO practices.

The exhibition opens at 9am on Wednesday 13th, don’t forget to collect your badge and brochure which details all of the conference’s activities.

Here are some of the various highlights you’ll find over the course of the two days. There’s enough going on for everyone!

Monday 12th October:

7pm onwards: Ignite Party - kick starting this year’s event is a networking party held at the Novotel opposite Excel. Get your badges here to avoid queueing the first day.

Tuesday 13th October:

09:15-10:15 SEO Strategies to Make A Splash! David Naylor will uncover some hot new and innovative SEO strategies for both on-site and off-site SEO.

12:00-13:00 The Affiliate Doctors Live! Join some leading Affiliates and Industry observers as they offer frank advice on issues within affiliate marketing, start-up strategy, conversion, bloggin and SEO.

16:00-17:00 My 12 Biggest Affiliate Marketing Mistakes in 12 Years Affiliate Marketing expert Nadeem Azam provides an in-depth, informative and sometimes humorous insight into the biggest mistake he has made each year since starting out in affiliate marketing in 1997.

17:45 Network Reception drinks and the Breakout Party - kicking off after the close of the first day, these parties give you the chance to chat with exhibitors and sponsors.

Wednesday 14th October:

9:30-10:30 Killer Link Building Strategies If you want to learn how to build high-value link targets and how to acquire them, this session is for you.

12.15pm Start Up and Launch Strategy - Kieron Donoghue gives guidance and advice on starting out in the online world.

14:30-15:30 Beyond The Banner…Advancing Your Use of Tools and Merchandising To Tap Into The Way Consumers Are Shopping Today The diversifying advertiser base, what’s driving this trend and some discussion of changing consumer behaviour. Liane Dietrech wille xplain how this is creating more opportunity for affiliates, Effective Merchandising - increase conversions, maximise revenues and build relationships.

6.30pm Hot Buffet and Ice Party - a chance to unwind and finish off the 2 day conference with a bang!

Also, don’t miss the Shopzilla UK team at stand 2. We’ll be wearing an unmissable trainers and t-shirt combo, look out for the flame! We have some unique giveaways which went down a storm recently at our exhibitions in Paris and Germany; come and grab one while they last.

What are you most looking forward to at the conference next week?

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A4U is coming to town!

Tuesday, October 6th, 2009

londonexpoLondon is looking forward to playing host to the A4UExpo event next week for the third year running. This is being held at ExCel London on 13th/14th October and is the chance for all the greats of the affiliate marketing world to get a chance to come together and share tips and info with the rest of the AM junkies. Not only will there be live talks on affiliate marketing, you’ll also find plenty of information on SEO, SEM, Paid Search, Social Media, Affiliate Management Strategies, Start-up Advice and Conversion Rate Optimisation so there’s something for everyone. Earlier this year we saw roadshows in Edinburgh, Manchester and even Amsterdam which set the theme for this year’s big event in London.

Besides the exhibition (Shopzilla with the UK Shopzilla Publisher team will be one of the exhibitors), you have the chance to really mingle and learn heaps about the world of affiliate marketing and related channels. Make the most of your chance to attend seminars featuring industry professionals in a mix of Q&A sessions, panel debates and various presentations. With more than 30 sessions from top industry experts from across the UK and international online marketing sector and 3 networking parties, this is the event to attend!

It will be a fantastic opportunity for us to meet our current publishers as well as to reach out to potential partners interested in our great products. Come and find Shopzilla at Stand no. 2 where we’ll have giveaways and plenty of information to bestow upon you! Meet Diana, Jason and Emma from the UK team and feel free to ask any questions you may have regarding your existing account with us or about joining our program.

See you next week!

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LBM - Shopzilla’s first London Bloggers Meetup

Thursday, September 10th, 2009

A great night was had by all Wednesday night at the London Bloggers Meetup. This was our first ever attendance at an LBM evening and it went down a storm. The LBM is all about being able to bring together fellow bloggers to share tips, advice and information and, of course, to do it all with a drink in hand.

London Bloggers Meetup

London Bloggers Meetup

With Ebay sponsoring the event in Farringdon, free drinks and food were aplenty and there were even giveaways including a netbook! We got to meet some really interesting people (many of whom are regulars) including website designers, bloggers and marketers, amongst others, who were simply there to network and meet others in the same field. At least this way, you get to put a face to all those Twitter names!

For us at Shopzilla, the meetup was about getting an insight into what’s going on in the blogging world and to be able to learn from those in the know. It was definitely an event to remember and one worth noting in the diary for next month!

Take a look at what other members are saying about the LBM on Twitter.

If you are a blogger and interested in these Meetups, please have a look at the London Bloggers Meetup homepage.

Do you recognise Diana and Emma from the Shopzilla Publisher team who attended on the Social September on Wednesday evening? Find out a little bit more about them and watch out for us at the next event!

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a4uexpo London - Roadshows

Thursday, July 30th, 2009

Meet UK Shopzilla Publisher program @ a4uexpo London 2009

Meet UK Shopzilla Publisher Team @ a4uexpo London

Getting the UK Affiliate Marketing community prepared for the a4uexpo London, the a4uexpo street team will meet affiliates and verticals at the a4uexpo roadshows during the coming weeks. Four dates have been announced on the a4uexpo website. The roadshows kicked off in Bristol  (read feedback about the Bristol event) and Brighton earlier this month and will continue in August, visiting Manchester and Edinburgh. They are free to attend and are definitely the best sort of warm up before the main event in London later this year and a good way to  already start meeting interesting people within the affiliate space. (Read more about the a4uexpo roadshows.)

Next stops of the a4uexpo roadshows are:

  • Manchester: 4th August 2009
  • Edinburgh: 5th August 2009

The events also give you the chance to win free passes to the a4uexpo London on 13-14 October 2009. Take part in the  “MOST-FUNNY-OR-ORIGINAL-STICKER-PLACEMENT-COMPETITION” organised by the organiser. All you need to do is pick up your a4uexpo London sticker during the Manchester or Edinburgh roadshow - choose your spot - take a pic - upload the image to your site - blog, social network etc.  and send the link to ingrid(at)existem(dot)com by 17th August. The lucky winner will be announced on 19th August!

The a4uexpo represents one of the most important Affiliate Marketing events in Europe. After a very successful event earlier  this year in Amsterdam all eyes are now on London . This year’s a4uexpo London will take place on 13th/14th October 2009 at ExCeL London. Besides the exhibition (Shopzilla with the UK Shopzilla Publisher team will be one of the exhibitors), you have the chance for intense learning and networking. With more than 30 sessions from top industry experts from across the UK and international online marketing sector and  3 networking parties this is the event to attend for eveyone serious about affiliate marketing.

The UK Shopzilla Publisher team is looking forward to meeting all of you at the a4uexpo London in October at the latest. See you soon!

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