Shopzilla UK Publisher Program


Shopzilla’s free affiliate program

Archive for the ‘Publisher International’ Category

E-Marketing Conference 2010

Thursday, February 4th, 2010

Last week saw two members of the UK Publisher Team head off to Paris to exhibit at the E-Marketing Conference 2010.

Almost 200 exhibitors and 250 attendees walked the halls of the conference to share best practices, experiences and new developments in Digital Marketing.

Yohan, our French national here on the team and Emma, who helps Yohan look after the French market, mingled with all their fellow affiliates from across the channel, representing Shopzilla in stand number 152.  They got to meet some really interesting people (sampling the delights of Paris at the same time!) and even had the chance to catch up with some of their lovely existing French partners.

Keep an eye on this jet setting duo…they may just happen to be present at other conferences this year (A4u and E-Commerce amongst others) both in the UK and abroad. For dates to put in your diary watch this space.

Emma and Yohan from the Shopzilla UK Publisher Team

Emma and Yohan from the Shopzilla UK Publisher Team

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Posted in Publisher International | No Comments »

Shopzilla UK Publisher Program Reviews

Thursday, January 14th, 2010

The Shopzilla UK Publisher Program was launched early last year and so has been around for about 10 months now. So far we’ve had some great feedback from our Publishers and we’d like to share it with you here.

We’ve taken the affiliate world on at full speed and in the last year introduced dynamic content and FTP data feeds, attended various exhibitions and conferences at which we were both exhibitors and visitors, heightened our social networking skills to new levels through the likes of London Bloggers Meetups, The Sway….and generally thrown ourselves into the affiliate space.

Some great reviews to be read:

Our counterparts in the US have been on the go for around 3 years now and here in the UK Team at Shopzilla Europe we’ve done our best to match the same standards achieved on the other side of the pond. We offer the same quality service, and in just under 1 year!

Find out what Shopzilla publishers have to say internationally…go to the US blog.

Thumbs up for the UK Publisher Program!

Thumbs up for the UK Publisher Program!

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Posted in Publisher Feedback, Publisher International | 2 Comments »

Integrated Dynamic Assets With Your Website’s Content

Monday, November 30th, 2009

Hey Publishers,

Sometime it’s also worth reading the blog from our sister affiliate program in the US and see what Publishers are doing on the other side of the pond. There the Shopzilla Publisher Program has been around for more than three years now and has several thousand publishers onboard. One blog post in particular that we’d like to point out is Publisher Spotlight on Tim Flight and GPSReview.net from June  2008.  Tim from the GPS review site (www.gpsreview.net) gave some great tips on content integration which is why we’d also like to share this advice with our UK publishers.

How well does the Shopzilla UK Publisher Program content you select fit with the context of the page?  Is your audience reading about Nike trainers, but your assets display Adidas and Converse sneakers? We get a lot of questions about how to generate more quality clicks and one of the answers is integration. Our UK Publisher Program offers a wide set of product offerings from thousands of different merchants, so take advantage of it by displaying assets that suit the content of the page!

Tim also gave a very detailed tip for WordPress users interested in using Dynamic Assets. While we cannot be held liable for any code you may accidentally break (read our FAQ), Tim’s advice has brought GPSReview much success:

Create the Dynamic Asset using just the letter “a” in the “Search For” field as the keyword. Pick the banner size, set your colors, etc, and then get the HTML code. Look in the HTML code for the following:

/keyword-a/

Replace that with this:

/keyword-<?php echo(urlencode(strtolower(single_post_title(”,FALSE)))); ?>/

That code should take the title of the WordPress post and use it as the keyword for the ad unit.
Keep in mind, this will be optimal only for those publishers using the product name as the blog post title. Hopefully, this will help you save time by making our dynamic assets… well… more dynamic! As always, please contact us with any questions or comments.

Difficulties finding the right product category? Read more about the structure of the Shopzilla inventory.

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Posted in Publisher International, Tips & Tricks | 1 Comment »

Shopzilla’s Publisher launches in DE and FR

Wednesday, October 28th, 2009
Shopzilla's Publisher is expanding further into European markets

Shopzilla's Publisher is expanding further into European markets

The Shopzilla Publisher program has finally expanded across the water and launched in both France and Germany. Widely known in France as one of the top five price comparison websites, Shopzilla.fr saw great interest expressed in its Publisher program at the E-commerce tradeshow in Paris in September. Equally, German reaction to the program proved unequivocal at Munich’s DMexco conference in late September where the program was met with much eagerness.

With the Publisher program growing steadily in the UK after its introduction of dynamic assets to the affiliate world, reception in these two previously Shopzilla-untouched European affiliate markets was very enthusiastic. Of particular interest at both the German and French conferences was the FTP data feed product, which allows publishers the chance to download either partly or wholly Shopzilla’s merchant inventory, adding a slice of the price comparison pie to their websites.

Unique to Shopzilla, the wide range of advertising options enables Shopzilla publishers to choose amongst custom text links, search boxes and top search result display banners, to name but a few, as well as to really customise the content with new integrated tools.

We know many of you out there have several sites geared towards the French and German market in addition to the UK, so please feel free to sign up and get the most from our now 3 tiered program.

To join the FR program, please go to our FR portal.

To join the DE program, please go to our DE portal.

For any questions, please do get in touch by contacting us here. We’ll be happy to help!

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Posted in Info on Publisher Program, Publisher International | No Comments »

Shopzilla Publisher Program - we’re expanding!

Thursday, May 7th, 2009
german and french flag plugged in computer

First we take Manhattan, then we take Berlin...and Paris!!

Yes, the struggle for world domination in affiliate marketing world never ends! After conquering the United States and recent launch in UK the time has come to take on continental Europe. And following Shopzilla Europe path, France and Germany will be the first two countries to enjoy the benefits of Shopzilla Publisher Program.

With the preparations to get the show on the road at full speed, we are hoping to get the French and German portals ready in no time. Watch this space for further updates!

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Posted in Info on Publisher Program, Publisher International, Publisher Program Updates | No Comments »

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