Searching for a niche?
How do you choose which niche to promote? And how do you find a successful one?
The best piece of advice we have seen so far is this: write about what interests you.
Affiliates often find that the content needed for creating a successful website can be a slow slog and is often difficult to keep constant (check out our post on Overcoming Writer’s Block for ideas on how to inspire fresh content). So, if you start with a niche in which you’re already interested, one of your hobbies perhaps (?), then without realising it you already have that much needed content. If, for example, you’re a golf addict who likes nothing better than to spend a Sunday on the course, blog about your games and offer tips for better play or advice on which clubs to buy.
As for choosing a successful niche - do some research before jumping in; search Google AdWords for a keyword match estimate and see how popular a chosen niche or keyword is. This will also give you ideas for a domain name which, as we know, can be an important part of SEO.
Do some searches on Google to have a look at the types of sites that appear in the search results for any one, or a combination, of keyword (s). You’ll know what you’re up against then.
If you’ve still no idea what you want to write about, get creative and think about what people look for these days. Can you answer a question for your readers? Can you provide information on a subject for which there’s not much information available on the net? Get talking. The more you talk to others, the more likely you are to find that niche you’ve been looking for.
Tags: content ideas, niche content, overcoming writer's block, SEO
Finding a good niche to use is one daunting task for any marketers these days, as the competition in increasing day by day, more and more companies and small business try to make their path on the Internet in the aim for profit. Identifying a good niche is not only about finding profitable keywords using free or paid tools, even if this is the fastest and best way of finding those keywords.
I personally use iSpionage and GoogleAdwords which are really good tools and they do a pretty good job i must say, but it is not enough.
It is also about hunch, intuition, transposing yourself in your customer’s mind. What would they write in the search box? Ask for opinions, even from your current customers, participate to conversations on blogs and forums, exchange opinions, communicate. It will give you a better view of things and you can get new ideas which you can test with keyword tools afterwards. The idea is to get information on your niche from as many sources as possible and then combine them together in order to create your niche.
Good luck!
Great comment, thanks Dwayne! Asking current customers what they want is an excellent way to hear it straight from the horses mouth, so to speak! Connecting with customers/readers/visitors is a vital part of content writing and can go a long way in creating that important lasting consumer relationship.
Thanks to Dwayne for some great advice…!