Communicate with your readers via Social Media
Social Media is the phrase on everybody’s lips at the moment…can adopting a Social Media Strategy really help your site? The answer is, yes. It’s a channel of promotion, but, most importantly, a channel of communication. How you advertise your site to others is crucial in helping drive more traffic and attaining that all important ranking in Google.
The best thing about Social Media is that it doesn’t cost you a penny! A wise and well thought out strategy can really make a difference.
1. Communicate regularly on Twitter.
Twitter is now widely accepted as one of the best forms of communication and reaching out to fellow bloggers/site owners. If you begin tweeting your posts and articles you will find you can create a little community and a higher volume of traffic will naturally find it’s way to your site. Be careful not to spam though as this only serves to decrease interest. (Tip: Add the Twitter plug-in and everytime you publish a post your tweets will automatically be updated).
2. Add social bookmark links to your site.
Many sites such as Delicious, Stumble Upon and AddThis are just waiting for you to begin sharing your website with their user base!
3. Facebook it.
Set up a fan page dedicated to your site. Reply to any messages and ask all your friends and family to become fans! It helps spread the word about your site and distributes your content further.
4. Integrate RSS.
This tool allows you to provide your readers with the latest up-t0-date post on your site. Encourage them to subscribe so they will be informed as soon as your content goes live!
5. Interact with your visitors.
Reply to comments on your blog with personal messages - this makes for great interaction with the people that matter most - your readers. And if you own a website, think about creating your own blog and linking to it. The more interaction with your core reader, the better.
So, there you go. A few ideas as to how you can increase your social media interaction and communicate your website to the world. By no means are these exhaustive so keep doing your research and look out for the latest Social Media trends - there are always new mediums to be found, it’s just a case of being creative and using them to your advantage.
Tags: blogging, communication, interaction, promotion, social bookmarks, Social Media, social media strategies, social media trends, twitter
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