Hey Publishers,
Sometime it’s also worth reading the blog from our sister affiliate program in the US and see what Publishers are doing on the other side of the pond. There the Shopzilla Publisher Program has been around for more than three years now and has several thousand publishers onboard. One blog post in particular that we’d like to point out is Publisher Spotlight on Tim Flight and GPSReview.net from June 2008. Tim from the GPS review site (www.gpsreview.net) gave some great tips on content integration which is why we’d also like to share this advice with our UK publishers.
How well does the Shopzilla UK Publisher Program content you select fit with the context of the page? Is your audience reading about Nike trainers, but your assets display Adidas and Converse sneakers? We get a lot of questions about how to generate more quality clicks and one of the answers is integration. Our UK Publisher Program offers a wide set of product offerings from thousands of different merchants, so take advantage of it by displaying assets that suit the content of the page!
Tim also gave a very detailed tip for WordPress users interested in using Dynamic Assets. While we cannot be held liable for any code you may accidentally break (read our FAQ), Tim’s advice has brought GPSReview much success:
Create the Dynamic Asset using just the letter “a” in the “Search For” field as the keyword. Pick the banner size, set your colors, etc, and then get the HTML code. Look in the HTML code for the following:
/keyword-a/
Replace that with this:
/keyword-<?php echo(urlencode(strtolower(single_post_title(”,FALSE)))); ?>/
That code should take the title of the WordPress post and use it as the keyword for the ad unit.
Keep in mind, this will be optimal only for those publishers using the product name as the blog post title. Hopefully, this will help you save time by making our dynamic assets… well… more dynamic! As always, please contact us with any questions or comments.
Difficulties finding the right product category? Read more about the structure of the Shopzilla inventory.
