To us here at Shopzilla it’s very important that we send quality traffic to our merchants. We closely monitor the quality of all traffic sources. It would be unfair if the poor sources were subsidised by the better sources, which is why our SmartPricing is in place. It is a system designed to give well-performing Publishers an incentive to reach the maximum CPC rate possible with Shopzilla.
Do you know what smartpricing is?
What exactly is SmartPricing?
SmartPricing is a model employed by Shopzilla to ensure the sending of high quality traffic to our hundreds of merchants. The clicks to merchants are adjusted according to a publisher’s overall traffic performance. This means that the amount we charge a merchant for each click will be based on the publisher’s overall traffic quality.
We evaluate the quality of traffic from our distribution partners by measuring the conversion rate; the merchants’ click charges may be discounted based on the value of that traffic.
SmartPricing will be applied if your traffic quality does not meet our expectations. So if your traffic quality concerns us then we’ll inform you before we make any adjustments to your SmartPricing, and try to work with you to help ensure higher quality.
Don’t forget that if you continuously send us quality traffic (visitors who buy/are likely to buy products on the merchants’ sites) we will review your SmartPricing banding and may increase it so that you receive higher revenue for your efforts.
Using our affiliate program there are a few steps that you can take to ensure the highest quality traffic:
- Ensure that the BizRate content which is displayed is relevant to the content on your site.
- Try linking to BizRate rather than to merchants directly (if you are not already using this method)
- Geo-target BizRate content to UK-sourced traffic only.
As the Shopzilla’s affiliate program is based on sharing revenue, if you earn less, we earn less; so it’s in our best interests to help you increase your traffic quality. Although your potential earnings may drop if we have to make SmartPricing adjustments, this does not mean your Rev-Share percentage has changed.
If you would like any further information regarding smartpricing or this blog post, please send your queries through the Contact Us tab at the top of the page.
UK Shopzilla Publisher team
Tags: affiliate program, affiliate traffic, SmartPricing, traffic quality
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