The easiest way to create a Shopzilla unit is to use the Top Search Results. It’s the first item on Shopzilla’s dynamic assets list — and it’s the one that requires least work.
How does it work? Type the keyword into a search box, choose a department and a category…and voilà! You have a page-load of ads to choose from!
Shopzilla dynamic rectangle - 4 Pods - 300x250
One unit can contain up to 5 different ads; you don’t have an influence over what products will be displayed, as these are (as the name suggests) Top Search Results - it’s up to you though what type of product the unit contains and what format the banner is in.
Serving an ad with several products can help you target the visitors who haven’t yet made up their minds on “what to buy” and are still researching. That means that these sorts of units are likely to see the best results on a page with general information about the topic, like buying guides. What about single product pages? For these we suggest using Product Pods - ad units with a single product. However, as always we encourage our Publishers to test what works best for them! Whichever ad format you go for remember the golden rule: be relevant.
As always: if you have any questions, leave a comment or contact us using contact form!
