Shopzilla dynamic banner featuring MacBook Pro
One of the biggest new trends in online advertising is behavioural targeting - a technique using information collected on an individual’s web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them (Wikipedia). At Shopzilla’s affiliate program we don’t use this technology ( yet 
), but we give you Product Pods.
A Product Pod is a graphic ad for a product of your choice. How does it work? Product Pods enable you to “target” your visitors, without their browsing history! It’s quite simple, really - if you write a review on the Apple MacBookPro, you could make an educated guess that your readers will be interested in seeing an Apple MacBookPro advertisement.This type of advertising not only gives you the opportunity to monetize your content, it also makes it more appealing!
Shopzilla dynamic product banner - 234x60
Currently, we have 5 different formats of Product Pods. To explore this feature log in to your account and go to Get Content > Dynamic Assets > Product Pods.
Any questions? Give us a shout! We are happy to answer any of your queries.
