Devising advertising strategy is one of the most difficult tasks that our Publishers face when joining our affiliate program.
Monetize your website - try adding shopping content
Whether you already have a website or you are building one, the key is to plan the content you want to include. Think ahead of the topics you want to write about (adding category structure to your website/blog will not only help you with your writing but will make it easier to navigate through your site!) and make sure that at least one of them is commercially oriented.
Example: you are a music buff and you own a website dedicated to classical music. Every day you write about your favourite concerts, arias…But how can you monetize this content? How about adding a category dedicated to albums/books reviews? or instruments? - topics that like-minded visitors of your website might be interested in reading and, most importantly, you can cash in on!
The key to creating good shopping content is relevancy: your ads have to be relevant to your content in order to spark interest in your visitors. Linking to LCD TVs on a cycling website is unlikely to bring you revenue, but the same ad placed on a DVD review site - it’s a different story!
If you have any questions on how to implement our ads or you need advice on making your website/blog profitable, give us a shout!
Tags: affiliate marketing, affiliate program, affiliate training, Shopping content
[...] Keeping shopping content on your website relevant to its focus is a sure-fire way to retain audience interest and perhaps generate even more clicks. Your readers won’t want to see adverts for games consoles if your site is about home and garden furniture so try to keep that in mind when integrating shopping content. [...]