We are back in London after a great a4uexpo in Amsterdam. With interesting sessions, a great exhibition space, and the chance to meet and build relationships with other affiliates and potential partners, the conference had a lot to offer. As there were nearly 1000 attendants from all over Europe from dozens of countries, it truly was a pan-European conference. For us, the event was an excellent opportunity to meet some of our current publishers as well as giving many potential publishers information about our program.
We’re looking forward to the next conference in London later this year. Everyone working in or around the affiliate marketing industry should already book October 13th &14th in their calendar for the a4uexpo London. It’s the third year the conference & exhibition will take place at ExCel London.
Also, a special thanks to Matthew Wood (founder of the a4uexpo) for reaching out to Shopzilla to present at one of the conference sessions. Jason gave a presentation about XML and product data feed standardisation to a packed audience; there were some great questions at the end and the presentation was met with positive feedback. While the presentation was aimed at merchants, we’re happy to spread the word about data standardisation and share our best-practices.
In addition to soaking up the affiliate marketing world’s atmosphere, we also had a little fun in Amsterdam. Pictured below are Shopzilla’s Jason Hall and Diana Scharpenberg at one of the a4u networking parties.
Interested what was tweeted about the conference, have a look at twitter.
