We are fortunate to receive hundreds of new applications each day from many types of websites looking to use our affiliate program, the Shopzilla UK Publisher Program to display BizRate.co.uk shopping content. Each applicant is individually reviewed by the Shopzilla UK Publisher Team to ensure that there is an appropriate fit between the applicant and our affiliate program. Our primary goal is to enable website content publishers to generate the highest monetization and advertising yields from through our program while ensuring that the traffic directed to BizRate’s merchant advertisers is well-qualified. To that, we only accept publishers whose website content is complimented by shopping-related advertisements.

To help, we have put together the below list to explain some of the general criteria that we look for in applicants, and that you should take into consideration when applying for the Shopzilla Publisher Program:

1) Your site must have a qualified and pre-existing UK user base for participation in our UK Shopzilla Publisher Program.
In order to use the affiliate program in the most efficient way, you must have a base of visitors to your page that are interested in what you have on your page! The reason we place an emphasis on a UK user base is because the UK Shopzilla Publisher Program serves UK merchants and many of these do not ship internationally. It would not be fair for our merchants to have to pay for this type of traffic. Targeting international visitors only decreases your traffic quality.

We currently also offer a US Shopzilla Publisher Program to serve the US user base.

2) Your site must be relevant to the Shopzilla Publisher Program.
This one is simple. Our affiliate program is powered by shopping content found on BizRate. Go to www.bizrate.co.uk and try to find products that relate to the content on your site. If you can not find anything, then our affiliate program is probably not right for you. Using BizRate links that target your visiting audience is how to succeed with our program.

3) Your site should have a good Google page rank or Alexa trend/rank.
This is something we focus on when determining whether or not a website suits our affiliate program. Both these numbers tell us about your website, how it is performing and what your traffic numbers are like. It is not a strict requirement and we have many publishers with low or no page rank, but it is something we consider when reviewing an application.
Check your Google Page Rank
Check your Alexa Trend Score

4) Registration with an email address that corresponds with your domain name.
This allows us to verify that you actually own the website and have permission to look for acceptance into Shopzilla’s affiliate program. If there is a valid reason that this can not be provided, let us know and we will take it into consideration.

Some website types that do not work for the Shopzilla Publisher Program:
Ad Networks
Adult Content
Automotive Sales
Health care
Insurance, Credit, Finances
Online Gaming
Travel Services

Why do these types of websites not work?
Typically, these types of websites are not relevant to our free affiliate program. BizRate, the power behind our Shopzilla Publisher Program, does not advertise services, but compares prices for products. We can not help you offer insurance deals, health care or trips to Paris (unless you’re promoting iPods and laptop travel cases)! A partnership between our companies would most likely not be fruitful if you fall under some of the above categories. Please take these into consideration when applying for our Shopzilla Publisher Program.

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